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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in scaling large-budget paid acquisition campaigns across Meta and other channels, with a strong focus on full-funnel performance marketing and data-driven decision-making. Proficient in collaborating with creative teams to develop effective media buying strategies and optimize campaign performance based on analytical insights.
Highest-signal resume keywords
Meta Ads ExperienceFull-Funnel Performance MarketingAnalytical SkillsCreative CollaborationPaid Acquisition Strategy
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Social AdvertisingCampaign Performance AnalysisConversion Rate OptimizationCost Per AcquisitionReturn On Ad SpendCustomer Acquisition CostLifetime ValueAudience DevelopmentFunnel OptimizationMarket Research
Soft Skills
Strong Ownership MindsetCreative InstinctsDecision-Making Under Uncertainty
Tools & Technologies
AI ToolsAutomation ToolsMeta Advertising PlatformTikTok AdvertisingGoogle AdsAppLovinNative Advertising
Industry Keywords
Media Buying StrategiesPerformance DataCreative StrategyTesting PlansEmerging Trends
About the role
Key responsibilities & impact- Own and scale large-budget paid acquisition campaigns, primarily across Meta
- Develop and execute media buying strategies based on business goals, performance data, market insights, and growth opportunities
- Evaluate creative, landing pages, offers, conversion rates, and LTV impact on performance
- Analyze performance, identify root causes, and turn insights into actions, hypotheses, and testing plans
- Work with Creative teams on creative strategy, hooks, angles, concepts, and testing roadmaps
- Research competitors, audiences, markets, and emerging trends
- Test and develop audiences, creatives, offers, funnels, campaign structures, and channels
- Identify, evaluate, launch, and scale paid acquisition channels beyond Meta
Requirements
What you’ll need- 4+ years of hands-on experience in Meta Ads / paid social
- Proven experience scaling significant advertising budgets profitably and making independent decisions based on performance and business data
- Strong understanding of full-funnel performance marketing, including acquisition, CRO, offers, landing pages, conversion, and LTV
- Strong analytical skills and confidence working with CPA, CAC, ROAS, AOV, LTV, CVR, revenue, and profitability metrics
- Strong creative instincts
- Experience working closely with Creative teams and providing clear, actionable briefs and feedback
- Strong ownership mindset
- Comfortable making decisions with incomplete information, testing hypotheses quickly, and changing direction based on data
- Experience with additional acquisition channels such as TikTok, Google, AppLovin, or native advertising is a strong advantage
- Comfortable using AI and automation tools in performance marketing workflows
- Fluent in English and Lithuanian
Benefits
Comp & perks- Growth opportunities
- Hybrid work model with flexibility to work from home or the office
- Ability to spend several winter months in sunny locations ("Winter out")
- Workations and hangouts
- Pet-friendly office
- Free lunch at the office
