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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong commercial acumen and creative judgment to drive influencer campaigns and optimize performance against targets. Capable of leveraging AI and internal tools to enhance efficiency and adapt strategies in a fast-paced environment.
Highest-signal resume keywords
Influencer Campaign ManagementCommercial Decision-MakingPerformance AnalysisSocial Media StrategyAI Utilization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementNegotiationPerformance MetricsContent CreationData Analysis
Soft Skills
Creative JudgmentAdaptabilityOwnershipCollaborationResourcefulness
Tools & Technologies
AI ToolsInternal ToolsSocial Media Platforms
Industry Keywords
Influencer MarketingCACConversion RatesPartnerships-Led GrowthPerformance-Focused Growth
About the role
Key responsibilities & impact- Run influencer campaigns end-to-end, including finding creators, outreach, negotiation, briefing, approvals and performance review
- Make commercial decisions about creator value, fees and deal structures
- Create content that converts through strong briefs and clear feedback on creator content
- Own performance against volume and CAC targets and act when performance falls behind
- Grow the influencer channel by testing creators, propositions, platforms and approaches, then scaling what works
- Improve efficiency using AI, internal tools and better processes to reduce manual work
- Begin with influencer marketing and take leadership of a second growth area within the first year
- Collaborate with a fast-growing team as the company expands the role's remit
Requirements
What you’ll need- Relevant hands-on experience in a successful partnerships-led growth team or another performance-focused growth role
- Commercially minded and numerate; comfortable negotiating and working with CAC, conversion rates, budgets and targets
- Strong creative judgement for engaging, credible and persuasive social content
- Strong understanding of social media, creators, audiences and platforms such as Instagram, TikTok and YouTube
- Ability to move quickly while maintaining quality in a fast-moving environment
- Resourceful and toolsy; able to use AI to automate work, analyse data and improve processes
- Comfortable taking ownership, figuring things out and adapting in a startup
- Influencer marketing experience is not required; ability to learn it quickly is acceptable