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Copywriter – Part-time Contractor
Now Optics. Write clear and engaging copy for social media, email campaigns, and web content .
About the role
Key responsibilities & impact- Write clear and engaging copy for social media, email campaigns, and web content
- Create copy for Google Ads, PMax, YouTube Ads, and other paid media platforms
- Develop SEO, AEO, and GEO-targeted content to improve visibility and relevance
- Edit and proofread marketing materials for accuracy, clarity, and brand consistency
- Collaborate with the Senior Copywriter and cross-functional teams on cohesive campaigns
- Research subject matter or interview experts to develop content
- Stay current with digital marketing trends, best practices, and emerging tools
- Develop customer-focused content aligned with customers’ needs, desires, and lifestyles
- Contribute to brainstorming and creative ideation sessions
- Manage multiple projects and meet deadlines in a fast-paced environment
- Recommend and test copy to refine messaging and optimize results
Requirements
What you’ll need- Bachelor’s degree in Communications, Journalism, English, Marketing, or a related field
- 5+ years of experience in digital copywriting, preferably within retail, healthcare, or a similar industry
- Portfolio showcasing a range of digital copy, including SEO-optimized content, paid media, and social media campaigns
- Experience working in the optical industry is a plus
- Adaptability to AI tools to optimize workflow
- Strong knowledge of digital copywriting best practices, including SEO, AEO, and GEO targeting
- Exceptional proofreading and editing skills with a keen eye for detail
- Experience writing for Google Ads, YouTube Ads, and other paid media platforms
- Ability to adapt to established brand voice and tone across various campaigns
- Familiarity with content management systems (CMS) and project management tools like Asana is a plus
Benefits
Comp & perks- Part-time contractor arrangement
- Remote work
- Opportunity to contribute to a positive and cohesive culture
- Collaborative work environment
- Equal employment opportunity (EOE)