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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in planning and executing marketing programs, including account-based marketing, content creation, and performance marketing, with a strong focus on the construction and infrastructure sectors. Proven ability to manage external partners and deliver clear communication to senior buyers.
Highest-signal resume keywords
Account-Based Marketing (ABM)Content CreationPerformance MarketingEvent ManagementB2B SaaS Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Excellent Writing SkillsCampaign Performance TrackingTechnical CopywritingFreelancer ManagementEmail Marketing
Soft Skills
Attention to DetailAccountabilityAgency
Tools & Technologies
HubSpotWebflow
Industry Keywords
ConstructionInfrastructureBuilt-EnvironmentEnergy-Related Customer ProblemsPR
About the role
Key responsibilities & impact- Own the planning and delivery of nPlan's marketing programmes
- Run account-based marketing programmes across target accounts with BDR and Sales teams
- Plan and deliver trade shows, conferences and workshops, including stand preparation, promotion and follow-up
- Create articles, case studies, guides and videos about construction and infrastructure risk
- Own LinkedIn presence and email marketing, producing regular posts and campaigns
- Run limited performance marketing campaigns targeting specific organisations and report on results
- Drive PR through press releases, announcements, awards and industry submissions
- Manage and improve the nPlan website on Webflow
- Manage the AEO partner
- Brief and manage freelance designers and video production partners
- Track channel and campaign performance and use results to prioritize future efforts
- Report to the VP of Growth as part of the Growth team
- Work with product marketing, BDRs, Sales teams and external partners
Requirements
What you’ll need- 3–5 years in marketing roles in B2B SaaS
- Excellent writing skills
- Ability to turn technical subject matter into clear, confident copy for senior buyers
- Generalist marketing experience across ABM, events, content, social, email, performance marketing and PR
- Experience managing external partners, including freelancers, agencies and specialist vendors
- Genuine interest in construction, infrastructure and energy-related customer problems
- Preference for accountability and agency
- Attention to detail; mention the word 'crane' in the application
- Experience in construction, infrastructure or built-environment industries is nice to have
- Experience with HubSpot is nice to have
- Experience with Webflow is nice to have
- Familiarity with AI/ML products and marketing technical capabilities to non-technical buyers is nice to have
Benefits
Comp & perks- Generous equity in an early-stage, top Google Ventures-backed startup
- Competitive compensation
- Generous equity
- Uncapped holiday / unlimited days paid vacation
- Private medical insurance
- Personal learning and development budget
- Enhanced family leave
- Enhanced sick leave
- Flexible working hours
- Regular social and team events
- Flexible office collaboration in London
