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NPR

Insights Analyst – Implementation & QA

NPR

. Support data-informed decision-making for NPR’s digital ecosystem .

Posted 10/9/2026full-timeWashington, D.C. • Washington • United StatesJuniorMid-Level💰 $91,276 - $98,295 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in SQL query development and digital analytics, with a strong focus on data quality, measurement planning, and dashboard creation. Proficient in collaborating with cross-functional teams to translate business needs into actionable data insights and infrastructure improvements.

Highest-signal resume keywords
SQL Query DevelopmentGoogle Tag ManagerLooker Dashboard CreationDigital Analytics ArchitectureData Quality Assurance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
SQLBigQueryGA4FirebaseDataformLookerGoogle SheetsExcelData QAMeasurement Planning
Soft Skills
CollaborationCommunicationProblem-SolvingDocumentationStakeholder Engagement
Tools & Technologies
Google Tag ManagerLookerFirebaseGA4BigQuery
Industry Keywords
Digital AnalyticsEvent TrackingData DiscrepanciesAnalytics StandardsSelf-Service Analytics

Tech Stack

Tools & technologies
BigQueryFirebaseSQL

About the role

Key responsibilities & impact
  • Support data-informed decision-making for NPR’s digital ecosystem
  • Write, optimize, and streamline complex SQL queries across app, video, and web datasets
  • Handle raw event data, including unnesting nested arrays and struct fields in BigQuery GA4 exports
  • Develop and manage measurement plans for NPR-owned and operated platforms using Google Tag Manager
  • Conduct quality control and validation of tracking tags across releases
  • Maintain and optimize scheduled queries, data summaries, and automated reporting pipelines
  • Partner with Product and Data Products teams to design, build, and maintain interactive Looker dashboards
  • Establish self-service analytics frameworks for internal stakeholders
  • Support product analytics for the NPR App, website, and video platforms
  • Extract actionable user habit and audience retention insights
  • Diagnose, investigate, and resolve data discrepancies, tracking errors, and schema issues
  • Write technical guides, tagging specifications, and documentation for analytics standards
  • Collaborate with product managers, editorial teams, and technical groups to translate business questions into measurement plans and data infrastructure updates
  • Report to the Audience Insights Director, Digital Insights

Requirements

What you’ll need
  • 2+ years of hands-on SQL experience
  • Proficiency writing complex SQL queries from scratch
  • Experience with relational databases and enterprise data warehouses, such as BigQuery and Dataform
  • Experience querying large-scale raw digital event datasets, including GA4 raw exports
  • Skill in unnesting arrays and handling complex record structures
  • 2+ years of app and digital analytics experience
  • Direct experience with app and web event tracking using Firebase, GA4, or similar platforms
  • Understanding of the full tracking lifecycle from tag firing to analysis
  • 2+ years of experience creating measurement plans and testing/QCing tracking implementations via Google Tag Manager
  • Experience building reports and dashboards in Looker or similar BI tools
  • Advanced spreadsheet modeling capabilities using Google Sheets or Excel
  • Ability to collaborate with technical and non-technical teams and translate stakeholder needs into structured data infrastructure plans
  • Fluent in writing efficient SQL queries against high-volume, event-level and unaggregated data
  • Technical competence in digital analytics architecture, Google Tag Manager deployment, Firebase event tracking, and data QA protocols
  • Proficiency transforming SQL query outputs into Looker dashboards and clear spreadsheets
  • Ability to bridge digital product managers, software engineers, and editorial teams
  • Ability to identify root causes of data anomalies, write clear documentation, and improve data systems
  • Must work from a location within the United States supported by NPR, or on-site at an NPR facility, or a combination of both

Benefits

Comp & perks
  • Comprehensive benefits for employees and dependents
  • Health and wellness benefits
  • Paid time off
  • Financial well-being benefits
  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Life and accidental death and dismemberment insurance
  • Long-term disability insurance
  • Short-term disability insurance
  • Voluntary retirement savings
  • Remote work option within an NPR-supported U.S. location
  • On-site work option at an NPR facility, subject to desk availability and approval
  • Hybrid work option
  • Travel opportunities/expected travel to other locations as needed