Senior Product Designer, Growth and Conversion

NPR

. Conceptualize and direct end-to-end design experiences, qualitative studies, design systems/Figma standards, campaigns, and collateral .

Posted 9/23/2026full-timeWashington, D.C. • Washington • United StatesSenior💰 $125,646 - $136,631 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product design with a focus on user interface, design systems, and user research to create engaging digital experiences across multiple platforms. Proficient in design thinking and agile methodologies, with a strong ability to collaborate with multidisciplinary teams to drive product vision and retention.

Highest-signal resume keywords

Product Design ExperienceUser Interface ExpertiseDesign ThinkingPrototyping TechniquesUnderstanding of APIs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Design SystemsUser ResearchPrototypingVisual Design PrinciplesRetention-Based ProjectsAgile Project MethodologiesUser Behavior AnalysisMobile DesignWeb DesignConnected Device Design

Soft Skills

CollaborationCommunicationCuriosityFeedback ElicitationInnovation Balance

Tools & Technologies

FigmaGoogle AnalyticsContent Management SystemsAPIs

Industry Keywords

Digital MediaHCIUser ExperienceDesign ThinkingConversion Optimization

About the role

Key responsibilities & impact

Conceptualize and direct end-to-end design experiences, qualitative studies, design systems/Figma standards, campaigns, and collateral
Gather business requirements and translate them into audience-focused product or campaign goals
Collaborate with adjacent disciplines to define product or campaign vision
Create and evolve design systems and Figma Libraries for consistent digital experiences and best practices
Recommend and execute user research for new and existing products and recommend changes
Understand target audiences and the impact of design decisions
Work with developers to build prototypes and refine working products
Facilitate design thinking and co-creation sessions
Represent design on multidisciplinary teams with researchers, product managers, and developers
Help inform product vision and foster positive digital experiences for NPR consumers
Design growth and conversion experiences across web, mobile, voice, CarPlay, and other surfaces to encourage deeper interaction and sustained contributions

Requirements

What you’ll need

At least seven (7) years of product design experience
2–3 years of proven retention-based projects on mobile, web, or other digital platforms
Proven record of simplifying complex offerings into intuitive, emotionally resonant experiences leading to retention and conversion
User interface expertise focused on scalable interaction patterns, adaptive experiences, personalized journeys, and comprehensive design systems for large-scale platforms
Experience designing across desktop, mobile, and connected devices, including user-facing and internal tools
Strong proficiency in design thinking and agile project methodologies
Versatility in low- to high-fidelity prototyping techniques
Deep curiosity for user behavior and emerging technologies
Strong understanding of visual design elements and principles
Proficiency with industry standards, tools, and best practices
Ability to balance innovation with pragmatism and accurately scope work
Ability to explain design decisions and elicit specific, useful feedback
Understanding of APIs, web and mobile platforms, content management systems, and Google Analytics
Portfolio of work required, including a link and any necessary password
Bachelor's degree in HCI, Digital Media, or similar field preferred but not required

Benefits

Comp & perks

Health and wellness benefits
Paid time off
Financial well-being benefits
Medical insurance
Dental insurance
Vision insurance
Life and accidental death and dismemberment insurance
Long-term disability insurance
Short-term disability insurance
Voluntary retirement savings
Remote work option
On-site work option
Combination of remote and on-site work
Travel opportunities related to job duties