Temporary Senior Brand Lead, Design

NPR

. Conceptualize and create brand systems for new NPR podcasts, programs, products, and properties .

Posted 10/6/2026full-timeUnited StatesSenior💰 $120,442 - $127,776 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in branding, graphic design, and digital advertising, with a strong focus on creating visual styles and campaign concepts that resonate with diverse audiences. Proficient in using audience research to inform design decisions and deliver high-quality work within tight deadlines.

Highest-signal resume keywords

Branding ExpertiseGraphic DesignAdobe Creative SuiteMotion GraphicsPresentation Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Graphic DesignBrandingTypographyDigital DesignCampaign CreationSocial Media DesignIllustrationAnimationMotion GraphicsAttention to Detail

Soft Skills

Strong Presentation SkillsAbility to Work IndependentlyProject ManagementCollaborationAdaptability

Tools & Technologies

Adobe PhotoshopAdobe InDesignAdobe IllustratorKeynotePowerPointAdobe PremiereAdobe After Effects

Certifications & Qualifications

Bachelor's Degree in Design or Equivalent Experience

Industry Keywords

Digital AdvertisingBrand GuidelinesCampaign Art DirectionAudience ResearchVisual Aesthetics

About the role

Key responsibilities & impact

Conceptualize and create brand systems for new NPR podcasts, programs, products, and properties
Develop logos, podcast tiles, key art, typography, color palettes, brand patterns, brand guidelines, social media templates, and brand kit packages
Reimagine existing NPR editorial property brands, particularly podcasts, for younger and more diverse audiences
Develop brand families and hierarchies aligned with the NPR parent brand
Collaborate with copywriters to conceptualize campaign visions
Create original graphics, copy, content websites, social media, and other marketing materials
Develop campaign art direction and creative concepts
Build digital and social ads, Apple/Spotify art, illustrations, animations, video slates, outdoor art, photography, and graphic systems
Use audience research and user testing to adapt creative work
Contribute to team brainstorms and develop ideas beyond visual design
Partner with copywriters on brand directions and campaign visions
Create visual styles based on audience data, creative briefs, project requirements, and limitations
Prioritize workloads and deliver high-quality work within budgets and deadlines
Present creative concepts and designs to NPR and public radio network stakeholders
Ensure final graphics and layouts meet brand standards and remain consistent across brands and campaigns

Requirements

What you’ll need

All applicants must submit an online portfolio and include it in the application and résumé
Bachelor's degree, Design degree, or equivalent in work experience
8–10 years of experience in graphic design and digital advertising
Expertise in branding, typography, key art, illustration, digital design, campaign creation, and social media design
Experience creating motion graphics and animation, or willingness to learn
Strong grasp of advertising best practices
Ability to work in a fast-paced, constantly evolving, news-driven environment
Ability to work independently without direct supervision of a design/creative director
Ability to juggle multiple projects, meet deadlines, and maintain attention to detail and visual aesthetics
Strong presentation skills
Knowledge of Adobe Creative Suite, including Photoshop, InDesign, and Illustrator, required
Keynote and PowerPoint experience required
Must be within commuting distance of Washington, D.C. or New York City
Must work in the office at least 3 days per week
Experience working closely with copywriters preferred
Working knowledge of Premiere and/or After Effects is a plus

Benefits

Comp & perks

Comprehensive benefits for employees and dependents
Health and wellness benefits
Paid time off
Financial well-being benefits
Medical insurance
Dental insurance
Vision insurance
Life and accidental death and dismemberment insurance
Long-term disability insurance
Short-term disability insurance
Voluntary retirement savings
Equal Opportunity Employer