Director, Brand Marketing

Nutrafol

. Build and launch the brand story for new product innovations .

Posted 10/2/2026full-timeRemote • United StatesLead💰 $160,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand management and marketing, with a strong focus on innovation, consumer insights, and go-to-market strategies. Proven ability to lead cross-functional teams and manage brand narratives across various consumer touchpoints.

Highest-signal resume keywords

Brand ManagementDTC ExperienceIntegrated Brand StrategiesConsumer Insight AnalysisGo-To-Market Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand StrategyProduct LaunchMarket ResearchCampaign DevelopmentPricing StrategyConsumer SegmentationInnovation MarketingPerformance TrackingClaims ManagementBudget Management

Soft Skills

Exceptional CommunicationEntrepreneurial MindsetTeam LeadershipCollaborationJudgment

Tools & Technologies

Digital MarketingSocial MediaCRMRetail MediaE-Commerce Platforms

Industry Keywords

Hair CareBeautyConsumer HealthHigh-Growth BrandOmnichannel Marketing

About the role

Key responsibilities & impact

Build and launch the brand story for new product innovations
Own brand strategy, positioning, narrative, consumer understanding, research, naming, and innovation insights
Bring consumer insight and brand perspective into product pipeline, proposition, format, range, claims, and sequencing decisions
Own approved claims expression and protect brand credibility across consumer-facing touchpoints
Build launch plans across DTC, Amazon, and Pro with Growth, Marketplaces, CX, and Pro Marketing
Ensure launch readiness and in-market performance against product availability dates
Own innovation pricing above the annual margin floor set with Finance
Lead annual and quarterly brand plans, campaign and content ideation, and social narrative
Set brand direction for partnerships, collaborations, and external voices
Manage the new product innovation brand marketing budget
Align cross-company teams to one plan and clarify decision ownership
Deliver consumer, positioning, and go-to-market updates to Unilever and Nutrafol leadership
Surface risks and dependencies early
Track post-launch performance and apply learnings to future innovation
Build trust across cross-functional teams

Requirements

What you’ll need

8–12 years of brand management, brand marketing, or innovation marketing at a high-growth brand; hair care, beauty, or science-led consumer health preferred
DTC experience is required
Track record taking a product from concept to market alongside R&D, regulatory, and supply chain
Proven ability to build integrated brand strategies and launch campaigns across digital, social, CRM, retail media, and direct response
Strong commercial and go-to-market instincts across DTC, e-commerce, and omnichannel, including pricing
Comfortable working between an entrepreneurial brand and a large matrixed organization, aligning partners without formal authority
Fluent in segmentation and quantitative and qualitative consumer insight
Sharp judgment on claims, positioning, and premium experience
Entrepreneurial and self-directed; hands-on approach
Exceptional written and verbal communication
Low ego, high ownership, and ability to energize a dispersed team

Benefits

Comp & perks

Fully remote work experience
Comprehensive medical, dental, and vision package, including FSA program
401K with employer match
Quarterly Bonus Program
Flexible PTO
Two company-wide wellness breaks every day
Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
Monthly wellness stipend
Monthly internet stipend
Monthly cell phone stipend
Annual learning & development stipend
Free meditation app membership (Headspace)
Free Nutrafol subscription
Pet insurance discounts and benefits