Product Development & Marketing Manager

Nutrafol

. Own the competitive landscape across supplement and topical hair care, tracking competitor launches, formulations, ingredients, claims, clinical results, pricing and packaging .

Posted 10/23/2026full-timeRemote • United StatesMid-LevelSenior💰 $120,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product development and marketing within the supplements and personal care industry, with a strong focus on competitive analysis, claims substantiation, and regulatory compliance. Proven ability to manage cross-functional projects from ideation to launch while delivering actionable insights and strategic recommendations.

Highest-signal resume keywords

Product DevelopmentCompetitive AnalysisClaims SubstantiationBusiness Case DevelopmentCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingMarket SizingPricing RecommendationsStage-Gate ProcessConsumer ResearchProduct PositioningRegulatory ReviewForecastingClaims StrategyProduct Benchmarking

Soft Skills

Highly OrganizedDetail-OrientedExcellent CommunicationProject ManagementAdaptability

Tools & Technologies

Advanced ExcelPowerPointSPINSCircanaAmazon Data

Industry Keywords

SupplementsOTCBeautyPersonal CareHair CareSkincareFDA ComplianceFTC GuidelinesNAD GuidelinesCross-Channel Marketing

About the role

Key responsibilities & impact

Own the competitive landscape across supplement and topical hair care, tracking competitor launches, formulations, ingredients, claims, clinical results, pricing and packaging
Build and maintain a centralized competitive intelligence hub with product benchmarks, claims and ingredient matrices, and pricing architecture
Combine consumer research with competitive and product intelligence into opportunity assessments and product recommendations
Deliver competitive readouts identifying threats and whitespace to inform the innovation pipeline and roadmap
Build business cases for new concepts, including market sizing, consumer rationale, pricing, volume forecasts and margin targets
Execute the stage-gate process for assigned supplement and topical projects from ideation through development, commercialization and launch
Write product, creative and copy briefs defining target consumer, benefits, claims ambition, format and cost targets
Develop and manage product claims through Formulation, Clinical & Medical Affairs, Regulatory and Legal review
Drive feasibility reviews with Packaging, Operations and Supply Chain, confirming manufacturability, scalability, COGS and margin targets
Develop product positioning, value propositions, naming direction and core messaging
Shape compliant claims strategies under FDA, FTC and NAD guidelines
Build integrated go-to-market plans by channel and audience
Brief Creative, Copy and Packaging teams on launch assets
Create sell-in materials, product training and FAQs with Education
Track post-launch KPIs and competitive response, recommending lifecycle adjustments
Identify reformulation, line extension, new format and updated-claims opportunities
Partner with Regulatory Affairs and Quality Assurance on compliance and certifications
Proof packaging artwork and copy for accuracy, compliance and brand alignment

Requirements

What you’ll need

5+ years in product development, innovation and/or product marketing within supplements, OTC, beauty or personal care; hair care or skincare preferred
Proven track record of taking products from concept to launch through a cross-functional stage-gate process, ideally across omnichannel businesses
Demonstrated experience conducting competitive analysis and product benchmarking, with the ability to organize complex market and consumer information into clear, actionable recommendations
Strong business acumen, including building business cases, forecasts and pricing recommendations
Working knowledge of claims substantiation and regulatory considerations for structure/function and/or cosmetic claims (FDA, FTC & NAD), including taking claims through Regulatory and Legal review
Experience writing product, creative and copy briefs that drive clear, on-strategy work
Ability to translate complex scientific and technical information into clear, compelling, consumer-friendly language
Highly organized and detail-oriented; thrives managing multiple projects and shifting priorities in a fast-paced environment
Advanced Excel and PowerPoint skills; SPINS, Circana or Amazon data experience a plus
Excellent written and verbal communication and cross-functional collaboration skills

Benefits

Comp & perks

Fully remote work experience
Comprehensive medical, dental, and vision package, including FSA/HSA program
401K with employer match
Quarterly Bonus Program
Flexible PTO
Two company-wide wellness breaks every day
Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
Monthly wellness stipend
Monthly internet stipend
Monthly cell phone stipend
Annual learning & development stipend
Free meditation app membership (Headspace)
Free monthly Nutrafol subscription
Pet insurance discounts and benefits