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About the role
Key responsibilities & impact- Develop the brand strategy, positioning, target audiences and key messages
- Ensure consistent and recognizable communication across all relevant channels
- Develop relevant topics, stories and communication opportunities for the brand
- Build and manage PR and public relations activities
- Coordinate collaboration with media, partners and external service providers
- Develop a personal branding strategy for the management team and selected team members
- Support brand ambassadors with topic development, positioning and content planning
- Create strategic briefs and work closely with the marketing and design teams
- Monitor the market, target audiences and competitors, and identify relevant topics and opportunities
- Analyze the impact of brand communications and continuously improve them
- Build long-term partnerships
Requirements
What you’ll need- At least 3 years of experience in brand management, brand communications, PR or a comparable role
- Understanding of how brands are built, positioned and developed over the long term
- Alignment with our values and philosophy; an interest in animal welfare would be ideal
- Excellent understanding of target audiences, storytelling and relevant communication topics
- Ability to translate complex content into clear, comprehensible and emotionally engaging messages
- Strategic, independent working style combined with a strong hands-on mentality
- Ability to bring together different stakeholders and work closely with marketing, design and management
- Excellent German language skills and an outstanding feel for language
- Initiative, a strong sense of responsibility and enthusiasm for actively building a new area of the business
- Residence in Germany
- Application documents: CV, cover letter including salary expectations and earliest possible start date, and references/certificates
Benefits
Comp & perks- 100% remote – work from anywhere in Germany
- 30 days of paid vacation per year
- A newly created position with significant creative freedom
- The opportunity to build our brand, PR and personal branding activities from the ground up
- Close collaboration with our management team
- A motivated, committed team united by a shared mission
- Regular team events
- Monthly non-cash benefits via Edenred
- Attractive employee discounts
- The opportunity to make a direct impact on the success of a sustainability-focused company