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Global Public Relations Manager – Automotive and Mobility
NXP Semiconductors. Design and lead a strategic global PR and communications plan for automotive, AI, Software-Defined Vehicle, and intelligent edge technology portfolios .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing strategic public relations and communications plans for technology sectors, particularly in automotive and AI. Proficient in crafting compelling narratives and managing executive communications to enhance brand visibility and thought leadership.
Highest-signal resume keywords
Public Relations ManagementTechnology CommunicationsContent DevelopmentStakeholder ManagementMedia Relations
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
WritingEditingStorytellingContent DevelopmentMedia MonitoringCommunicating Complex TechnologiesAnalyzing Media CoverageDigital Channel StrategyThought Leadership ProgramsPublic Relations Agency Management
Soft Skills
Self-MotivatedAdaptableStrong Interpersonal SkillsEffective CollaborationComfortable in Fast-Paced Environments
Tools & Technologies
Microsoft OfficeLinkedInXMedia Asset RepositoriesMessaging Frameworks
Industry Keywords
Software-Defined VehiclesAutonomous DrivingArtificial IntelligencePhysical AIRoboticsSemiconductorsEdge ComputingIoTAutomotive TechnologiesDigital Twins
Tech Stack
Tools & technologiesCloudIoT
About the role
Key responsibilities & impact- Design and lead a strategic global PR and communications plan for automotive, AI, Software-Defined Vehicle, and intelligent edge technology portfolios
- Develop narratives positioning NXP as a leader in SDVs, autonomous driving, Physical AI, edge AI, vehicle computing, robotics, and connected systems
- Write and edit press releases, media alerts, contributed articles, executive speeches, thought leadership content, blogs, and social media communications
- Support communications for automotive compute platforms, vehicle networking, AI processors, sensor fusion, secure connectivity, digital vehicle architectures, and intelligent IoT solutions
- Collaborate with engineering, product marketing, strategy, and executive teams to translate complex technologies into business-relevant stories
- Identify and capitalize on industry trends in AI, Physical AI, robotics, software-defined architectures, autonomous systems, and future mobility
- Build and maintain relationships with technology, automotive, AI, and business media, industry analysts, and influencers
- Support executive thought leadership through media interviews, speaking opportunities, award submissions, and industry events
- Prepare presentations, media briefing materials, messaging documents, and executive briefing books
- Maintain repositories of media assets, backgrounders, messaging frameworks, competitive insights, and thought leadership materials
- Monitor industry news, competitive activity, analyst reports, social conversations, and emerging technology trends
- Support NXP leaders at global industry events including CES, Embedded World, electronica, AutoSens, and automotive or AI-focused conferences
- Manage third-party vendor support, including public relations agency resources
Requirements
What you’ll need- 5+ years of experience in public relations, media relations, technology communications, or related fields
- Bachelor's degree in Communications, Journalism, Marketing, Public Relations, Technology or a related discipline
- Experience managing a public relations agency
- Experience communicating complex technology topics to business, technical, and consumer audiences
- Demonstrated interest in Software-Defined Vehicles, autonomous driving, Artificial Intelligence, Physical AI, robotics, semiconductors, automotive technologies, edge computing, or IoT
- Strong writing, editing, storytelling, and content development skills
- Experience supporting executive communications and thought leadership programs
- Experience with LinkedIn and X and understanding of digital channels for thought leadership and brand visibility
- Ability to understand and communicate emerging technologies and rapidly evolving industry trends
- Strong stakeholder management skills and ability to work effectively with senior executives, engineers, product teams, and external agencies
- Experience monitoring and analyzing media coverage, influencer activity, and social media engagement
- Proficiency with Microsoft Office applications, including Outlook, PowerPoint, Word, and Excel
- Ability to travel internationally as needed
- Self-motivated, adaptable, and comfortable working in fast-paced, dynamic environments
- Preferred: experience in automotive, semiconductor, AI, robotics, cloud, or industrial technology sectors
- Preferred: familiarity with Software-Defined Vehicles, vehicle operating systems, AI inferencing at the edge, autonomous systems, Physical AI, robotics, digital twins, and intelligent connected devices
- Preferred: established relationships with automotive, AI, semiconductor, or technology trade media