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Product Marketing Manager
Objective Corporation. Conduct comprehensive market analysis covering customer needs, competitive landscape, and market trends .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in SaaS Product Marketing, with a strong focus on market analysis, product positioning, and demand-generation strategies. Proven ability to create impactful marketing assets and drive product adoption through effective campaigns and cross-functional collaboration.
Highest-signal resume keywords
SaaS Product MarketingMarket AnalysisDemand-Generation ProgramsB2B MarketingContent Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market AnalysisProduct PositioningDemand-GenerationSEODigital Sales StrategiesCreative Marketing ActivitiesBuyer Journey UnderstandingInnovative Marketing AssetsLead ManagementCampaign Execution
Soft Skills
Exceptional Verbal SkillsExceptional Written SkillsInitiative
Tools & Technologies
Social MediaLinkedInTwitterGoogle
Certifications & Qualifications
Product Alliance Certifications
Industry Keywords
B2BB2GMarketing OperationsCustomer-Centric BenefitsValue Propositions
About the role
Key responsibilities & impact- Conduct comprehensive market analysis covering customer needs, competitive landscape, and market trends
- Develop product marketing strategies, positioning, target-market segmentation, and go-to-market plans
- Produce annual and quarterly marketing plans and monthly reporting on roadmap, outputs, results, and budget
- Develop and adapt product positioning, messaging, customer-centric benefits, and value propositions
- Oversee content for brochures, solution snapshots, case studies, video briefs/scripts, news/blog articles, web content, and campaign assets
- Provide market intelligence and buyer insights to sales, product, and corporate marketing teams
- Lead cross-functional planning, design, and execution of product launches and marketing campaigns
- Plan and execute field events and campaigns, including strategic industry partnerships
- Develop and execute demand-generation programs to drive product adoption and revenue growth
- Increase social media and website presence and engagement with the corporate marketing team
- Equip and train sales teams with presentations, battle cards, product demos, product briefs, solution overviews, and case studies
- Oversee lead management and reporting for products and the line of business
Requirements
What you’ll need- 5–7 years of experience in SaaS Product Marketing
- Experience developing and delivering creative and effective marketing activities within B2B or B2G markets
- Deep understanding of the buyer’s journey, both digital and physical
- Ability to drive own work and take initiative for outcomes
- Experience creating innovative marketing assets, including videos, and sales tools such as presentations, playbooks, competitive analyses, product videos, customer success stories, and product demonstrations
- Experience with social media, including blogging, LinkedIn, Twitter, and Google, and its applicability in the enterprise applications market
- Experience in SEO and digital sales strategies would be useful
- Exceptional verbal and written skills
- Knowledge of industry business drivers and best practices applied to marketing operations
- Tertiary-level qualification in Marketing or a related discipline, or equivalent professional experience
- Product Alliance Certifications desirable
Benefits
Comp & perks- Competitive remuneration
- Professional growth opportunities
- Flexible work arrangement indicated by hybrid workplace type