Events & Field Marketing Manager

Obvio

. Lead the strategy, planning, and execution of Obvio’s field marketing calendar, aligning event strategy with GTM revenue targets and geographical expansion goals .

Posted 10/9/2026full-timeSan Carlos • California • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in field marketing strategy, event production, and cross-functional collaboration, with a strong focus on driving revenue growth and enhancing brand presence through innovative event experiences. Proven ability to manage complex logistics and deliver measurable results in high-growth environments.

Highest-signal resume keywords

Field Marketing ExperienceEvent Production ManagementProject Management SkillsCross-Functional CollaborationPublic Sector Technology Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event PlanningBudget AllocationLead Attribution TrackingMulti-Format Event ExecutionVendor ManagementHardware Demonstration CoordinationGTM Strategy AlignmentKPI EstablishmentLogistics CoordinationPublic Safety Agency Engagement

Soft Skills

Ownership MindsetAttention to DetailHigh AgencyCross-Functional AlignmentCommunication Skills

Tools & Technologies

GTM PlatformsEvent Platforms

Industry Keywords

B2B SaaSAISmart CitiesPhysical HardwarePublic Sector TechnologyGovernment ExposTraffic Safety ConferencesTrade ShowsExecutive DinnersCommunity Launch Activations

About the role

Key responsibilities & impact

Lead the strategy, planning, and execution of Obvio’s field marketing calendar, aligning event strategy with GTM revenue targets and geographical expansion goals
Evaluate, prioritize, and secure Obvio’s presence at government expos, public safety summits, traffic safety conferences, and industry trade shows
Conceptualize and launch proprietary events, including executive dinners, regional roundtables, live hardware demos, and community launch activations
Own end-to-end event production, including site selection, booth design, vendor management, hardware demo setups, staffing, travel logistics, and budget allocation
Partner with Sales and Government Relations on target account strategy, pre-event outreach, on-site meeting schedules, and post-event lead routing
Collaborate cross-functionally to create event-specific toolkits, localized marketing collateral, and interactive hardware demonstrations
Establish event KPIs, track lead attribution, and deliver post-event performance reporting to GTM leadership
Build repeatable, scalable field playbooks to support growth across new markets
Identify and secure speaking opportunities, panels, and media engagements for company executives
Plan and coordinate truck-based roadshows, including logistics, routing, venue partnerships, and on-site execution
Organize recurring internal events that bring company leaders together across teams and functions

Requirements

What you’ll need

3-6+ years of experience in field marketing, event operations, or experiential marketing, ideally within B2B SaaS, AI, smart cities, physical hardware, or public sector technology
Proven track record of independently planning and executing multi-format events, from multi-thousand-person trade shows to intimate C-level executive dinners
High agency, an ownership mindset, and a bias toward action in fast-paced, high-growth startup environments
Exceptional project management skills with meticulous attention to detail across multiple concurrent workstreams
Strong cross-functional alignment skills, with experience preparing executive spokespeople and driving post-event sales follow-through
Willingness to travel regularly, up to 30-40%, to direct on-site setup and execution
Direct experience working with municipal governments, public safety agencies, law enforcement, or transportation departments
Hands-on experience coordinating physical hardware or complex technical product demos in field/outdoor settings
Proficiency with modern GTM and event platforms
Legally authorized to work in the United States

Benefits

Comp & perks

Fast-moving startup environment with meaningful ownership
Competitive compensation
Early-stage equity
Work that helps save lives and improve road safety