Brand Management Intern

Ocean Spray Cranberries

. Develop strategy to commercialize a new brand .

Posted 9/15/2026full-timeBoston • Massachusetts • United StatesEntry Level💰 $40 per hourWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing commercialization strategies for new brands, building business cases, and supporting sales and marketing initiatives. Proficient in analyzing emerging food and beverage trends and fostering cross-functional collaboration.

Highest-signal resume keywords

MBA/Master's Degree2+ Years Experience in CPGStrong P&L MindsetProficient in Microsoft Word, Excel, and PowerPointAnalytical and Organized

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Soft Skills

Self-StarterAttention to DetailConfidence in Presenting Ideas

Industry Keywords

Food and Beverage TrendsBrand BuildingAgile MarketingInnovation Thought LeadershipCustomer Discovery

About the role

Key responsibilities & impact

Develop strategy to commercialize a new brand
Build business cases through financial and qualitative exercises
Support sales and marketing strategies
Develop new-to-the-world products and packaging
Develop cross-functional, collaborative relationships across the project team
Own workstreams and report to an experienced Brand Manager
Gain experience in emerging food and beverage trends, brand building, innovation thought leadership, and agile marketing
Participate in project travel, experimental test runs, and customer discovery as needed

Requirements

What you’ll need

Currently pursuing an MBA/Master’s degree and have completed the first year of the graduate program
Preferred 2+ years’ experience in CPG and its supporting industries (Brand, Agency, Insights, Sales, Finance, etc.)
Strong P&L mindset
Self-starter who isn’t afraid to find their own answers
Analytical, organized, with significant attention to detail, and the ability to work autonomously
Confidence in presenting ideas and recommendations in front of Senior Leadership
Willingness to work in emerging Food & Beverage trends, including functional health
Proficient in Microsoft Word, Excel, and PowerPoint

Benefits

Comp & perks

Summer Fridays 8:00am-12:30pm
Flexibility and off-site work may be required for project travel, experimental test runs, and customer discovery
Opportunity to participate in leadership panels, a day of fun in Boston, and learning sessions from various business functions
Food and drink sampling
Summer internship experience with cross-functional exposure and ownership of workstreams