Conversion Rate Optimization, CRO Strategist

Oceans

. Conduct quantitative and qualitative CRO research across assigned e-commerce storefronts .

Posted 10/16/2026full-timeSri LankaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in end-to-end Conversion Rate Optimization (CRO) programs, utilizing advanced Google Analytics 4 (GA4) for data analysis and A/B testing. Capable of collaborating effectively with cross-functional teams to drive optimization strategies and present data-driven insights.

Highest-signal resume keywords

End-To-End Conversion Rate OptimizationGoogle Analytics 4 (GA4)A/B TestingMicrosoft ClarityFunnel Optimization

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

A/B TestingData AnalysisFunnel OptimizationConversion Rate OptimizationStatistical PrinciplesE-Commerce TransactionsUser Behavior AnalysisConversion Funnel MappingOptimization Decision-MakingResearch Document Preparation

Soft Skills

Clear CommunicationCollaborationData-Backed Decision Making

Tools & Technologies

Google Analytics 4 (GA4)Microsoft ClarityFigmaSlackLoomAI Tools

Industry Keywords

E-CommerceCRO AgencyDirect-To-ConsumerShopifyClient-Facing Discussions

About the role

Key responsibilities & impact

Conduct quantitative and qualitative CRO research across assigned e-commerce storefronts
Analyze GA4 data to identify drop-offs, underperforming landing pages, and funnel barriers
Perform review mining and analyze customer surveys, product feedback, and personas
Use Microsoft Clarity heat maps and scroll maps to evaluate visitor behavior
Prepare research documents and identify commercially relevant optimization opportunities
Formulate A/B testing hypotheses and identify opportunities across product pages, landing pages, cart flows, and checkout journeys
Build, prioritize, and maintain CRO experimentation roadmaps
Present proposed experiments for client approval
Brief design and copywriting teams and review experimental creative concepts
Coordinate and launch approved A/B tests with project management resources
Monitor live experiments and evaluate outcomes for implementation decisions and follow-up tests
Apply statistical judgment to distinguish conversion wins from inconclusive results
Extract funnel data from GA4 and create visual conversion funnel maps in Figma
Develop conversion concepts and messaging angles for landing pages, listicles, and advertorials
Use AI-assisted research and analytics workflows to accelerate data processing
Collaborate with designers, copywriters, project managers, and client-facing Virtual Assistants
Maintain visibility into experiments, roadmaps, and client results
Present insights in weekly team meetings and participate in client-facing discussions
Independently manage end-to-end CRO programs across approximately six client brands

Requirements

What you’ll need

Hands-on experience owning end-to-end conversion rate optimization programs and A/B testing within a dedicated CRO agency or substantial in-house e-commerce function
Advanced proficiency in Google Analytics 4 (GA4) for funnel drop-offs, user behavior, and e-commerce transactions
Proven track record running A/B tests and evaluating results using sound statistical principles
Practical experience optimizing direct-to-consumer Shopify stores, product detail pages, cart journeys, and landing pages
Working knowledge of Microsoft Clarity, Figma, Slack, and Loom
Comfort utilizing AI tools including Claude, ChatGPT, and GA4 MCP integrations
Ability to make confident, data-backed optimization decisions and communicate recommendations clearly
Ability to work a split shift with some overlap with the client’s time zone
Expected to attend in-person training programs during the first 3.5 weeks

Benefits

Comp & perks

In-person training programs during the first 3.5 weeks
Benefits and compensation information shared during the offer process