Creative Director

Oceans

. Lead the copywriting, graphic design, and video editing functions as one unified creative team .

Posted 10/21/2026full-timeRemote • Sri LankaLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading creative teams to produce high-quality visual and narrative content across various platforms, with a strong focus on performance metrics and budget management. Proficient in leveraging AI tools for content ideation and optimizing production workflows to enhance engagement and conversion rates.

Highest-signal resume keywords

Creative DirectionPaid Social AdvertisingAdobe Creative SuiteShort-Form Social Content ProductionProduction Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Visual DesignVideo EditingContent Workflow OptimizationCreative Brief DevelopmentPerformance Metrics AnalysisAsset Management SystemsAI Tools UtilizationHigh-Converting Creative ConceptsBudget ManagementContent Repurposing

Soft Skills

LeadershipCollaborationResourcefulnessInclusivityOperational Agency

Tools & Technologies

FigmaTikTokInstagram ReelsFrame-Accurate Review ToolsCreative Asset Library

Industry Keywords

DTC Brand ExperienceBeauty IndustryPersonal-Care SpaceOrganic Social ChannelsAdvertising Performance Metrics

About the role

Key responsibilities & impact

Lead the copywriting, graphic design, and video editing functions as one unified creative team
Provide creative direction, actionable feedback, and workload prioritization
Establish efficient production workflows, resolve creative bottlenecks, and ensure on-time asset delivery
Review creative output for visual quality, narrative relevance, and brand alignment
Develop high-converting creative concepts for paid advertising and organic social channels
Translate marketing objectives into executable creative briefs for static, motion, and video assets
Identify creative hit rates and iterate on successful campaign concepts
Leverage AI tools for ideation, storyboarding, and rapid content repurposing
Create and produce organic social content hands-on and maintain a weekly content calendar
Coordinate short-form content production for TikTok and Instagram Reels
Repurpose footage and user-generated content into organic and paid advertising assets
Review organic reach, engagement, and advertising performance metrics to improve creative hit rates
Oversee fresh performance advertising creative across paid channels
Collaborate with copywriters, designers, video editors, and digital stakeholders
Plan, schedule, and direct practical monthly photo and video shoots within budget
Maximize reusable footage from lean production shoots
Manage the monthly creative production budget, tracking cost per asset and optimizing resource allocation
Maintain an organized, on-brand creative asset library
Report to the Chief Marketing Officer and partner with the VP of Digital, performance marketing leads, and affiliate stakeholders
Manage a multidisciplinary creative pod consisting of a Senior Copywriter, Senior Graphic Designer, and Video Editor

Requirements

What you’ll need

Proven track record leading small, fast-paced creative teams (in-house or DTC brand experience preferred)
Hands-on experience in short-form social content, including TikTok and Instagram Reels
Hands-on experience in paid social advertising
Experience in the DTC beauty or personal-care space is a strong plus
Proficiency in visual design and video editing software, such as Adobe Creative Suite, Figma, and frame-accurate review tools
Proficiency with social platforms and asset management systems
Comfort utilizing AI tools for ideation and storyboarding
Ability to interpret creative hit rates, CPC/CPA metrics, and engagement data
Strong production management skills, including establishing high-volume content workflows and managing lean shoot budgets
Player-coach mentality with high operational agency, speed, and resourcefulness
Ability to work inclusively with individuals from a variety of backgrounds
Expected to work a split shift with some overlap with the client’s time zone
Expected to be present for in-person training programs during the first 3.5 weeks

Benefits

Comp & perks

In-person training programs during the first 3.5 weeks
Benefits and compensation information shared during the offer process