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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in marketing measurement, performance analytics, and statistical modeling, with a strong focus on data pipeline optimization and integration. Proficient in utilizing tools like Google BigQuery, Tableau, and Google Analytics 4 to deliver actionable insights and support data-informed marketing decisions.
Highest-signal resume keywords
Marketing MeasurementPerformance AnalyticsStatistical ModelingGoogle BigQueryTableau
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data Pipeline OptimizationData Schema NormalizationMarketing AttributionPredictive ModelingCausal InferenceConversion MeasurementData Quality TroubleshootingMulti-Touch Attribution ModelsGA4 AnalysisGTM Implementation
Soft Skills
Detail-OrientedSelf-DirectedClear Communication
Tools & Technologies
FunnelSupermetricsGoogle Analytics 4Google Tag ManagerBionicSkai
Industry Keywords
Marketing Mix ModelingData WarehousingPerformance ReportingAnalytics IntegrationClient Stakeholder Collaboration
Tech Stack
Tools & technologiesBigQueryTableau
About the role
Key responsibilities & impact- Build, maintain, and optimize marketing data pipelines using Funnel and Google BigQuery
- Integrate marketing, advertising, and analytics data feeds into unified schemas
- Standardize data structures across client reporting repositories and data warehouses
- Troubleshoot and resolve data quality anomalies, pipeline errors, and discrepancies
- Support migration from Funnel to Supermetrics
- Maintain technical documentation of data workflows, pipelines, and schema architectures
- Design and maintain Tableau dashboards for internal teams and client stakeholders
- Produce recurring marketing performance reports and translate multi-channel data into business narratives
- Identify and communicate performance trends, anomalies, and optimization opportunities
- Ensure accuracy, QA verification, and consistency across client reporting deliverables
- Analyze website traffic, engagement, and conversion funnels with GA4
- Support GTM tag implementation, trigger configuration, and tracking QA
- Audit website tracking setups and remediate measurement gaps
- Ensure reliable event, parameter, and conversion tracking
- Develop, maintain, and support multi-touch marketing attribution models
- Contribute to Marketing Mix Modeling and econometric evaluations
- Apply statistical analysis, predictive modeling, and causal inference to assess marketing effectiveness
- Evaluate relationships between marketing investments and business outcomes and provide practical recommendations
- Integrate media planning and campaign data from Bionic and Skai into centralized data warehouses
- Analyze relationships between media spend, website performance, and revenue outcomes
- Support analytics, data modeling, measurement, and reporting for the Kaleidoscope AIO/SEO analytics engine
- Collaborate with media and account teams on data-informed marketing allocation decisions
- Work directly with the client’s Analytics Manager and collaborate with the COO, analytics team, media planners, and account managers
Requirements
What you’ll need- Proven experience in marketing measurement, performance analytics, and statistical modeling, ideally within an agency or multi-client setting
- Hands-on experience with Funnel or Supermetrics, Google BigQuery, Tableau, Google Analytics 4 (GA4), and Google Tag Manager (GTM)
- Familiarity with Bionic and Skai is a strong advantage
- Strong understanding of marketing attribution, Marketing Mix Modeling (MMM), predictive or causal modeling, conversion measurement, and data warehouse schema normalization
- Methodical, detail-oriented, and self-directed approach
- Ability to troubleshoot complex data pipelines
- Ability to communicate technical findings clearly to non-technical stakeholders
- Ability to work a split shift with some overlap with the client’s time zone
- Expected to be present for in-person training programs during the first 3.5 weeks
Benefits
Comp & perks- In-person training programs during the first 3.5 weeks
- Benefits and compensation information shared during the offer process
- Career growth and development support
- Guidance and support from an Operations Manager
- Opportunities to work with global industry leaders and expand skills and expertise
