Director of Retention

Oceans

. Develop and execute customer retention strategies tailored to regional customer behaviors and commercial dynamics .

Posted 10/23/2026full-timeSri LankaLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in DTC lifecycle and retention marketing, with a strong focus on optimizing customer lifetime value through targeted campaigns and data-driven strategies. Proficient in managing retention operations across various channels, including email and SMS, while leveraging analytical skills to drive performance improvements.

Highest-signal resume keywords

DTC Lifecycle MarketingKlaviyo ExpertiseCustomer Lifetime Value OptimizationRetention Dashboard DevelopmentE-Commerce Campaign Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Lifecycle MarketingRetention StrategiesEmail MarketingSMS MarketingCampaign OptimizationData AnalysisA/B TestingDynamic SegmentationPromotional MechanicsCustomer Behavior Analysis

Soft Skills

Detail-OrientedAutonomousExecution FocusCommercial MindedCollaborative

Tools & Technologies

KlaviyoAttentiveE-Commerce PlatformsSubscription Management SoftwareCustomer Data Platforms

Industry Keywords

Customer RetentionRepeat Purchase RateAverage Order ValueChurn RateSubscription ManagementLatin American MarketsVIP Loyalty ProgramsPromotional OffersCustomer EngagementBehavioral Signals

About the role

Key responsibilities & impact

Develop and execute customer retention strategies tailored to regional customer behaviors and commercial dynamics
Own the end-to-end lifecycle marketing roadmap across email, SMS, subscriptions, and loyalty programs
Identify retention opportunities across customer lifecycle stages to increase customer lifetime value
Align retention operations with digital marketing objectives and promotional calendars
Collaborate with executive leadership to review retention performance and set strategic priorities
Manage lifecycle and retention campaigns using Klaviyo and Attentive
Build and manage email and SMS marketing calendars
Develop targeted promotional offers, campaign variations, and localized customer communications
Optimize messaging, promotional mechanics, and calls to action
Monitor campaign health, deliverability, and performance
Build, audit, and optimize automated lifecycle workflows
Establish welcome, onboarding, replenishment, repeat-purchase, win-back, and reactivation flows
Optimize automation triggers, dynamic segmentation, and timing logic
Segment customers using purchasing history, behavioral signals, engagement levels, and lifecycle stages
Develop subscription retention strategies and specialized subscription lifecycle flows
Support VIP loyalty tiers, recognition programs, and exclusive offers
Design cross-sell and product-bundling campaigns to increase average order value
Build and present monthly retention performance dashboards to executive leadership
Track LTV, repeat purchase rates, subscription churn, AOV, and reactivation performance
Translate campaign and behavioral data into commercial recommendations and roadmap adjustments
Establish experimentation roadmaps and run A/B and multivariate tests
Coordinate retargeting, win-back offers, and lifecycle messaging with brand and paid acquisition efforts
Leverage AI tools for customer behavior analysis, personalized copy variations, and predictive churn modeling
Work directly with the Head of Digital and Chief Marketing Officer
Collaborate with growth, design, and operations teams

Requirements

What you’ll need

Proven track record in DTC lifecycle and retention marketing
Demonstrated success growing repeat revenue, customer LTV, and repeat purchase rates in e-commerce environments
Experience managing campaigns for Latin American markets or regional audiences strongly preferred
Advanced, hands-on expertise in Klaviyo, including flow building, auditing, and troubleshooting mastery
High proficiency in Attentive
Working knowledge of e-commerce platforms, subscription management software, and customer data platforms
Strong analytical capability and deep understanding of LTV, repeat purchase rate, churn, AOV, and reactivation rate
Proven ability to build retention dashboards and translate complex data into commercial strategies
Highly autonomous, detail-oriented, and commercially minded, with a strong execution focus and bias toward continuous experimentation
Full US business hours overlap required
Ability to work a split shift with some overlap with the client’s time zone
Willingness to attend in-person training programs during the first 3.5 weeks

Benefits

Comp & perks

In-person training programs during the first 3.5 weeks
Benefits and compensation information shared during the offer process
Professional development and career growth support
Guidance and support from an Oceans Operations Manager