Lifecycle Marketing Manager

Oceans

. Own end-to-end messaging and conversion strategy for physician referrals, organic search inquiries, website visitors, and partner facility foot traffic .

Posted 10/27/2026full-timeRemote • Sri LankaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing and CRM management, with a strong focus on building automated email and SMS campaigns. Proficient in customer journey mapping and data analysis to drive measurable growth in bookings and pipeline.

Highest-signal resume keywords

Lifecycle Marketing OwnershipCRM ManagementMarketing Automation ProficiencyCustomer Journey MappingData Analysis and Integrity

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Automated Email CampaignsSMS CampaignsConversion-Focused Campaign StrategyLead Journey MappingA/B TestingList SegmentationFunnel AttributionOperational Bottleneck IdentificationQuality AssurancePerformance Scorecard Establishment

Soft Skills

Exceptional Written CommunicationStrong Attention to DetailHighly OrganizedAutonomous Self-StarterDiscretion in Patient Communications

Tools & Technologies

GoHighLevelHubSpotActiveCampaignKlaviyoWordPressGoogle WorkspaceRingCentralPhreesiaAthenaOne

Industry Keywords

Patient EngagementClinical Compliance StandardsMulti-Location SetupCampaign Source AttributionOperational Standards

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Own end-to-end messaging and conversion strategy for physician referrals, organic search inquiries, website visitors, and partner facility foot traffic
Map patient lead journeys by intent, source, clinic location, and readiness to schedule
Design nurturing journeys for unbooked inquiries and pre-visit engagement workflows for scheduled appointments
Partner with front desk leadership to standardize response times, outreach templates, lead disposition tracking, and scheduling handoffs
Develop retention and return-to-care communications for current and previous patients
Segment clinical patient databases using approved operational, behavioral, and service-line criteria
Build compliant cross-service engagement campaigns across physical therapy, medical, and laboratory services
Coordinate omni-channel messaging across GoHighLevel, Phreesia, and integrated communication tools
Architect audience criteria, offers, messaging frameworks, and follow-up journeys for campaign-generated prospects
Support acquisition from gym partnerships, community initiatives, and outbound campaigns
Develop service-line acquisition roadmaps and partner with the paid media specialist on creative briefs, audiences, landing pages, and lead-quality feedback
Build and manage segmented email and SMS campaigns in the CRM
Configure automation workflows, triggers, audience segments, and delivery cadences in GoHighLevel
Define entry, exit, re-entry, and suppression rules and perform pre-launch quality assurance
Maintain campaign calendars, workflow directories, technical change logs, and standard operating playbooks
Audit clinical programs and identify missing lifecycle journeys, content gaps, and handoff requirements
Draft implementation briefs for complex CRM architecture changes or custom API integrations
Execute A/B tests for subject lines, messaging, SMS timing, calls to action, and landing pages
Identify operational bottlenecks and roll out winning playbooks across clinic locations
Establish performance scorecards by service line, campaign source, and clinic facility
Measure qualified leads, confirmed bookings, clinic attendance, and completed visits
Audit CRM data, reconcile outcomes and attribution, and provide data-backed recommendations to leadership
Report to the National Director of Operations and collaborate with Operations, Front Desk, Marketing, Clinical Directors, the paid media specialist, and an external CRM consultant

Requirements

What you’ll need

At least 4 years of demonstrated ownership in lifecycle marketing, CRM management, marketing automation, or conversion-focused campaign strategy
Track record of driving measurable pipeline or booking growth
Hands-on proficiency building automated email and SMS journeys in GoHighLevel or comparable enterprise CRM platforms such as HubSpot, ActiveCampaign, or Klaviyo
Multi-location setup experience is a strong advantage
Familiarity with WordPress, Google Workspace, RingCentral, Phreesia, or athenaOne is preferred
Deep understanding of customer journey mapping, list segmentation, suppression logic, testing methodologies, and funnel attribution
Ability to analyze full-funnel conversion metrics and audit data integrity
Ability to distinguish marketing attribution issues from front-desk operational delays
Highly organized and autonomous self-starter
Exceptional written communication and strong attention to detail
Discretion to manage sensitive patient communications in alignment with clinical compliance standards
Ability to work a split shift with some overlap with the client’s time zone
Expected to work inclusively with individuals from a variety of backgrounds

Benefits

Comp & perks

Remote work arrangement
In-person training programs during the first 3.5 weeks
Benefits and compensation information shared during the offer process
Career growth and development support
Guidance and support from an Operations Manager