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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in producing high-converting, performance-oriented content across various digital platforms, with a strong focus on compliance and brand voice in the beauty and hair-care industry. Proficient in utilizing data-driven insights to refine messaging and enhance customer engagement.
Highest-signal resume keywords
Copywriting Experience in DTCProficiency in English (Native or C2)Experience with AI-Assisted ToolsFamiliarity with Amazon and TikTok ShopAbility to Evaluate Ad Metrics
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CopywritingContent OptimizationEditingConversion-Focused WritingProduct Claim ComplianceDigital Advertising CopyEmail and SMS Copy DevelopmentShort-Form Video ScriptwritingPerformance Metrics EvaluationAudience Segmentation Messaging
Soft Skills
Detail-OrientedHighly Responsive to FeedbackStrong Independent Editing JudgmentAbility to Work Under Tight Timelines
Tools & Technologies
AI-Assisted ToolsMarketplace PlatformsEmail Marketing ToolsSocial Media Platforms
Industry Keywords
E-CommerceBeauty IndustryHair-Care ProductsDirect-to-Consumer (DTC)Lifecycle Marketing
About the role
Key responsibilities & impact- Produce consistent, performance-oriented content across paid advertising, organic social, lifecycle marketing, and e-commerce touchpoints
- Maintain a clear, honest, reassuring, and knowledgeable brand voice
- Ensure customer-facing communications align with beauty and hair-care product claim guidelines
- Translate creative briefs into compelling, audience-appropriate copy
- Review and refine written assets for clarity, grammar, tone, and editorial accuracy
- Identify and escalate potentially problematic product claims
- Write high-converting digital advertising copy, headlines, and creative messaging concepts
- Produce weekly advertising copy variations and short-form video scripts
- Use performance learnings such as ad CTR, hook rates, email click rates, and conversion insights to refine messaging
- Develop short-form video, creator, and UGC scripts and opening hooks
- Draft creator and video-editor briefs and messaging concepts
- Create executable hook and script variations
- Develop email and SMS copy for retention, promotional, and lifecycle campaigns
- Write subject lines, preview text, call-to-action buttons, and targeted SMS messaging
- Adapt messaging for customer segments to improve lifecycle engagement and click rates
- Write, refresh, and optimize product detail page copy for direct-to-consumer and marketplace channels
- Create compliant Amazon and TikTok Shop listing copy
- Improve listing structure, readability, and customer understanding to support conversion goals
- Report directly to the Creative Director
- Collaborate with the Director of Retention, Chief Marketing Officer, video editors, graphic designers, and the broader creative team
Requirements
What you’ll need- Native-level or C2-equivalent English proficiency
- Proven professional copywriting experience in DTC, e-commerce, beauty, or hair-care brands
- Experience utilizing AI-assisted tools for copy ideation, research, and variation generation
- Strong independent editing judgment
- Familiarity with marketplace platforms such as Amazon and TikTok Shop
- Strong background in writing compliant product claims
- Ability to evaluate ad CTR, hook rate, email click rate, and PDP conversion metrics
- Ability to execute rapid copy turnarounds under tight timelines
- Highly responsive to feedback
- Detail-oriented editorial judgment
- Ability to write persuasive, conversion-focused copy and reassuring, educational product content
- Ability to work a split shift with some overlap with the client's time zone
- Expected to attend in-person training during the first 3.5 weeks
Benefits
Comp & perks- In-person training programs during the first 3.5 weeks
- Benefits and compensation information shared during the offer process
- Operations Manager guidance and career development support
- Opportunity for career growth and skill development
- Collaboration with global industry leaders and a broader creative team