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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in building and executing comprehensive marketing strategies for AI and cybersecurity products, with a strong focus on data-driven decision-making and performance measurement. Proven ability to translate complex technical capabilities into clear value propositions for the U.S. enterprise market.
Highest-signal resume keywords
B2B Marketing ExperienceContent Creation MasteryKPI Framework DevelopmentConversion Rate OptimizationLead Generation Expertise
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Strategy DevelopmentEmail MarketingOrganic AcquisitionWebsite PositioningFunnel Performance AnalysisData-Driven Decision MakingThought Leadership Content CreationLead Nurturing ProgramsPerformance Dashboard ImplementationSales Alignment
Soft Skills
Exceptional Communication SkillsAnalytical JudgmentPlayer-Coach MentalityProblem SolvingAutonomy
Industry Keywords
AI SecurityCybersecuritySaaSStartup EnvironmentU.S. Enterprise MarketMarketing KPIsContent MarketingInbound MarketingOutbound MarketingTechnical Messaging
Tech Stack
Tools & technologiesCyber Security
About the role
Key responsibilities & impact- Build the marketing function from the ground up for a fast-growing AI security startup
- Assess the current marketing position, identify gaps, determine what needs to be built, craft strategy, and execute it hands-on
- Develop and execute a comprehensive, repeatable marketing strategy aligned with growth and revenue objectives
- Identify missing programs, processes, channels, and infrastructure and prioritize high-value opportunities
- Establish a scalable marketing foundation and repeatable marketing operating cadence aligned with sales pipeline targets
- Own positioning and messaging for complex AI and cybersecurity products for the U.S. market
- Translate technical capabilities into clear enterprise value propositions and maintain messaging consistency across customer touchpoints
- Develop inbound, content marketing, organic acquisition, email, lifecycle, lead-nurturing, newsletter, and targeted outbound programs
- Create, write, and guide content initiatives to establish thought leadership and organic visibility
- Evaluate the website and implement conversion rate optimization improvements
- Establish marketing KPIs, measurement frameworks, performance dashboards, systems, and processes
- Analyze funnel performance and make recommendations on what to scale, test, or discontinue
- Partner with Sales, founders, technical product teams, and cross-functional leadership to align marketing with commercial and pipeline goals
Requirements
What you’ll need- Mid-to-senior marketing experience with proven ownership in building marketing functions or major programs from scratch within early-stage, fast-paced startup environments
- Demonstrated experience marketing complex B2B technology products such as AI, cybersecurity, SaaS, or frontier technology to the U.S. enterprise market
- Hands-on mastery across content creation, organic acquisition, email/outbound marketing, lead generation, website positioning, and conversion rate optimization
- Strong analytical judgment with proven ability to build KPI frameworks, evaluate funnel performance, and make data-driven decisions
- Player-coach mentality with high autonomy and comfort navigating ambiguity, solving unstructured problems, and executing without delegated teams
- Professional fluency in English
- Exceptional written and verbal communication skills, especially simplifying technical topics for business buyers
- Ability to work a split shift with some overlap with the client's time zone
- Expected to attend in-person training programs during the first 3.5 weeks
Benefits
Comp & perks- Remote work arrangement
- In-person training programs during the first 3.5 weeks
- Benefits and compensation information shared during the offer process
- Operations Manager guidance and career growth support
