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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing creator and affiliate operations for TikTok Shop, with a focus on recruitment, performance tracking, and content optimization. Proficient in utilizing AI tools and data analysis to enhance creator engagement and campaign effectiveness.
Highest-signal resume keywords
Creator RecruitmentUGC Agency ManagementTikTok Shop Affiliate ManagementData Analysis and ReportingPerformance Optimization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Creator ResearchPerformance TrackingContent Production ManagementGoogle SheetsExcelAI-Assisted Research ToolsGMV Max KnowledgeContent-to-Ad Win Rate AnalysisCreator TieringAffiliate Activation
Soft Skills
Highly OrganizedCommercially MindedPerformance-DrivenStrong Creative JudgmentDisciplined Operational Execution
Industry Keywords
TikTok ShopCreator EngineAffiliate ManagementUGC ContentCampaign ObjectivesAgency WorkflowsCreator Relationship ManagementPerformance-Based TiersContent VolumeCreator Pipeline
About the role
Key responsibilities & impact- Own end-to-end creator and affiliate operations supporting TikTok Shop growth
- Build, manage, and scale a high-performing creator engine
- Identify, recruit, and onboard TikTok creators aligned with target audiences and product lines
- Develop and maintain performance-based creator tiers
- Drive affiliate activation, retention, and creator relationship management
- Maintain a structured creator pipeline across multiple campaigns
- Oversee external UGC agencies producing high-volume creator content
- Monitor agency timelines, content volume, quality, and production costs
- Optimize agency workflows and coordinate revisions or creative adjustments
- Develop weekly creator briefs communicating campaign objectives and key messaging
- Guide creators on TikTok hooks, messaging structures, and winning content formats
- Coach creators while ensuring compliance with brand guidelines
- Review organic creator content for assets suitable for GMV Max campaigns
- Evaluate winning hooks and creative patterns for future briefs
- Track ad performance of selected organic content and improve content-to-ad win rates
- Track affiliate GMV, posting volume, creator activation rates, and cost per content piece
- Prepare monthly agency scorecards with optimization insights
- Maintain a learning log of successful hooks and content formats
- Use AI tools for creator research, brief generation, performance data organization, automation, and reporting
- Work directly with the TikTok Shop Director and collaborate with the VP of Digital and cross-functional digital teams
- Receive guidance from an Operations Manager
Requirements
What you’ll need- Proven experience independently recruiting, tiering, activating, and retaining TikTok creator networks
- Hands-on experience managing external UGC agencies for high-volume content production
- Deep practical knowledge of TikTok Shop affiliate management tools
- Experience with creator research/CRM platforms
- Experience with UGC agency workflows
- Proficiency with Google Sheets/Excel
- Experience with AI-assisted research tools
- Strong capability to track affiliate GMV, creator activation, video volume, content-to-ad win rates, and cost per content piece
- Ability to prepare data-backed performance reports and agency scorecards
- Working knowledge of GMV Max preferred
- Highly organized, commercially minded, and performance-driven
- Strong creative judgment regarding TikTok hooks
- Disciplined operational execution
- Expected to work a split shift with some overlap with the client’s time zone
- Expected to attend in-person training during the first 3.5 weeks
Benefits
Comp & perks- In-person training programs during the first 3.5 weeks
- Benefits and compensation information shared during the offer process