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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in scaling TikTok Shop revenue through strategic channel growth initiatives, P&L management, and performance optimization. Proficient in affiliate management and commercial forecasting to drive profitability in the D2C beauty and CPG sectors.
Highest-signal resume keywords
TikTok Shop Revenue ScalingP&L ManagementAffiliate Management PlatformsCommercial Forecasting ModelsROAS Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Channel Growth StrategiesContribution Margin ModelingUnit Economics MonitoringFinancial ForecastingProduct Catalog ManagementCampaign OptimizationPromotional Performance EvaluationInventory ManagementConversion Rate OptimizationAdvertising Budget Development
Soft Skills
Analytical MindsetProactive LeadershipCollaboration
Tools & Technologies
TikTok Shop Seller CenterTikTok GMV MaxLIVE Commerce ToolsAffiliate Management Platforms
Industry Keywords
D2CBeautyHair CareCPGLatin American Markets
About the role
Key responsibilities & impact- Own and scale TikTok Shop as a standalone D2C business line
- Develop and execute channel growth strategies focused on revenue and contribution margin
- Establish commercial priorities, performance targets, and operational standards
- Monitor channel performance and adjust growth initiatives based on unit economics
- Own the monthly TikTok Shop P&L, including GMV, costs, and contribution margin
- Evaluate promotional activity, paid media efficiency, and affiliate commission economics
- Develop financial forecasts, growth projections, and commercial investment models
- Manage daily TikTok Shop Seller Center operations, product catalogs, listings, and inventory
- Coordinate product launches and resolve catalog or operational blockers
- Oversee paid media strategy and optimize TikTok GMV Max campaigns and ROAS
- Develop advertising budgets and allocate media spend across SKUs, launches, and promotions
- Maintain promotional calendars and coordinate LIVE shopping events and campaign launches
- Evaluate promotional performance across Latin American markets
- Lead and direct the TikTok Affiliate Manager
- Establish affiliate priorities and evaluate commission economics
- Collaborate with digital, creative, inventory, fulfillment, executive, and digital commerce teams
- Report to the Vice President of Digital and work with executive stakeholders including the Chief Marketing Officer
Requirements
What you’ll need- Proven track record scaling TikTok Shop revenue for a beauty, hair care, or DTC CPG brand, with direct accountability over channel revenue, paid media, and profitability
- Expert-level mastery of TikTok Shop Seller Center, TikTok GMV Max, affiliate management platforms, and LIVE commerce tools
- Experience with P&L reporting and commercial forecasting models
- Strong fluency in channel P&L management, contribution margin modeling, ROAS analysis, in-stock rate tracking, and conversion rate optimization
- Highly commercial, analytical, and proactive leadership mindset
- Ability to work a split shift with some overlap with the client’s time zone
- Expected to attend in-person training programs during the first 3.5 weeks
Benefits
Comp & perks- Benefits and compensation information to be shared during the offer process
- In-person training programs during the first 3.5 weeks