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Digital Marketing Manager – International Business Units
Octapharma. Support the three International Business Units in developing and implementing digital components of medical-marketing strategies .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital marketing strategies within the pharmaceutical industry, with a strong focus on campaign execution, performance analysis, and cross-functional collaboration. Proficient in translating scientific content into effective digital formats while adhering to regulatory standards.
Highest-signal resume keywords
Digital MarketingPharmaceutical Industry ExperienceSEO, SEM, GEO, AEO KnowledgeProject ManagementPerformance Analysis
ATS Keywords
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Hard Skills
Digital MarketingContent TranslationCampaign ExecutionAnalytics and TrackingWebsite ManagementDigital Customer JourneysStrategic ThinkingHands-On ExecutionPerformance OptimizationRegulatory Compliance
Soft Skills
Proactive ApproachSolution-Oriented MindsetCross-Functional CoordinationTime ManagementVisual Judgement
Tools & Technologies
Digital Marketing ToolsAnalytics PlatformsContent Management SystemsIntranet ManagementEmail Marketing Platforms
Industry Keywords
Life SciencesMedical MarketingHealthcare EnvironmentPharmaceutical RegulationsDigital Solutions
About the role
Key responsibilities & impact- Support the three International Business Units in developing and implementing digital components of medical-marketing strategies
- Plan, execute and monitor digital campaigns across relevant channels in collaboration with affiliates and Corporate Communications
- Act as the technical and operational contact for IBU content on global websites and digital platforms
- Coordinate implementation and maintenance in line with approved content, brand requirements, strategic objectives and applicable pharmaceutical regulations
- Provide affiliates with strategic guidance, practical support and hands-on training
- Facilitate adoption of global IBU digital solutions and appropriate local adaptation
- Track, analyse and report on key performance indicators for digital initiatives
- Provide actionable insights and recommendations to optimise reach, engagement and overall performance
- Maintain and update relevant IBU intranet pages and materials
- Translate IBU-approved scientific and medical content into appropriate digital formats and channels
- Support newsletters, digital platforms, congresses, symposia and other IBU activities as required
Requirements
What you’ll need- Bachelor’s or Master’s degree in Digital Marketing, Marketing, Business, Life Sciences, Communications or a related discipline
- A scientific, medical or life-science background is an advantage
- Minimum 3–5 years of relevant experience in digital marketing, ideally within the pharmaceutical industry or another scientifically driven, regulated healthcare environment
- Strong knowledge of digital marketing tools and platforms
- Experience with websites, digital platforms, digital customer journeys, analytics and tracking tools
- Good understanding of SEO, SEM, GEO and AEO
- Ability to manage multiple projects simultaneously
- Ability to coordinate diverse cross-functional stakeholders and external agencies
- Ability to deliver high-quality results within agreed timelines
- Strategic thinking and hands-on execution skills
- Strong technical affinity and good visual judgement
- Proactive and solution-oriented approach
- Ability to translate scientific and medical information into effective digital solutions
- Fluent English; additional languages are advantageous
Benefits
Comp & perks- Market-related salary and benefits package
- Various internal and external employee and leadership trainings
- Trainee programs and digital solutions
- High level of influence and opportunity to make a difference
- Work with skilled and fun colleagues in a relatively informal organization