Senior Product Marketing Manager

Offchain Labs

. Develop product positioning, messaging and competitive framing across the ZeroDev product line .

Posted 10/26/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing with a focus on go-to-market strategies, content development, and growth operations. Proficient in leveraging HubSpot for campaign management and analytics while possessing a strong understanding of blockchain technologies.

Highest-signal resume keywords

Product Marketing ExperienceHubSpot AdministrationCopywriting and StorytellingAnalytical SkillsBlockchain Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningGo-To-Market PlanningContent DevelopmentSEO ManagementLead ScoringCampaign TrackingFunnel AnalysisPerformance TrackingAI Tool UtilizationTeam Management

Soft Skills

Problem SolvingCollaborationMentoringCommunicationAdaptability

Tools & Technologies

HubSpotLinkedInEmail Marketing ToolsAnalytics PlatformsContent Management Systems

Industry Keywords

CryptoFintechDeveloper ToolsBlockchain TechnologiesGrowth Operations

About the role

Key responsibilities & impact

Develop product positioning, messaging and competitive framing across the ZeroDev product line
Define go-to-market plans and run launches end to end
Develop content for landing pages, blogs, emails, demos, social, one-pagers and internal enablement
Run content, search and lifecycle programs
Own the X and LinkedIn calendar, SEO and answer-engine visibility, monthly newsletter, nurture flows and customer case studies
Own growth operations, including HubSpot administration, lead scoring and routing, campaign tracking and funnel dashboards
Equip Sales with proposals, battlecards, account briefs and discovery prompts
Collaborate with ecosystem partners to drive adoption and amplify reach
Contribute to OKRs and performance tracking frameworks
Manage marketing budget and paid campaigns against named opportunities
Work closely with Product, Engineering, Legal, Sales and the wider Offchain marketing team to shape positioning, run campaigns and grow ZeroDev’s footprint

Requirements

What you’ll need

5+ years of experience in product marketing or a similar function in crypto, fintech, or developer tools and infrastructure
Demonstrated success launching and scaling product launches end to end, with quantifiable outcomes
Strong copywriting and storytelling skills - able to distill complexity into clarity
Hands-on HubSpot experience: workflows, lead scoring, pipelines and reporting
Analytical in nature, with a strong ability to set up tracking, read funnels and tie marketing work to pipeline and revenue
Comfort navigating ambiguity and solving open-ended problems with structure and insight
Daily AI tool user who can build simple agent workflows or automations
Blockchain Enthusiast. A burning curiosity and/or deep understanding of blockchain technologies
Experience managing and mentoring team members, fostering a collaborative environment that drives individual growth and team success (bonus)

Benefits

Comp & perks

Remote-first global workforce + NY office
Professional reimbursement program (facilitates industry conference attendance, certifications, and more)
Medical, dental & vision coverage (US + some other countries)
401k retirement plan + company match (US only)
Wellness stipend
Home office set up / ergonomic equipment program