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ISV Ecosystem Growth Manager
Okta. Design and execute multi-channel growth programs targeting product, engineering, and partnerships leaders to drive adoption of identity standards and pipeline into the Okta Integration Network .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in growth marketing strategies, particularly within B2B SaaS environments, with a strong focus on optimizing conversion funnels and leveraging marketing automation tools. Proven ability to collaborate across teams and translate technical concepts into effective marketing narratives.
Highest-signal resume keywords
Growth MarketingMarketing AutomationData-Driven MethodologiesSaaS Business ModelsCollaboration Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Growth Campaign OptimizationConversion Funnel TrackingA/B TestingMulti-Channel MarketingData Analysis
Soft Skills
Excellent CommunicationCollaborationSelf-Starter MentalityAdaptability
Tools & Technologies
MarketoHubSpotPardotSalesforceTableauLookerClearbitZoomInfoClay
Industry Keywords
B2B SaaSISV MarketingEcosystem GrowthPartnership-Driven GrowthSoftware Development Lifecycle
Tech Stack
Tools & technologiesTableau
About the role
Key responsibilities & impact- Design and execute multi-channel growth programs targeting product, engineering, and partnerships leaders to drive adoption of identity standards and pipeline into the Okta Integration Network
- Build automated lifecycle sequences and run continuous experimentation across the ISV journey to eliminate friction, improve completion rates, and prove ROI
- Build automated “go-to-market in a box” toolkits to help newly integrated ISVs announce their integration and accelerate adoption
- Establish, track, and optimize Okta’s SaaS ISV acquisition funnel and ecosystem growth KPIs, including pipeline velocity, conversion rates, and time-to-publish
- Collaborate with IT, Marketing Operations, and Digital teams to design and build scalable ISV marketing systems using AI and marketing automation
- Develop and execute strategies to identify, source, and enrich target contacts at ISV organizations
- Bring sophisticated methodologies, frameworks, and best practices to design, establish, and evolve ecosystem marketing motions
Requirements
What you’ll need- 4+ years of experience in growth marketing, partner marketing, developer marketing, business operations, or product marketing within an enterprise B2B SaaS or platform company
- Proven track record of building, tracking, and optimizing growth campaigns or conversion funnels using data-driven methodologies
- Ability to translate technical software concepts into compelling business arguments for audiences ranging from software engineers to executive decision-makers
- Deep grasp of SaaS business models, platform dynamics, and the software development lifecycle
- Excellent collaboration and communication skills, with a track record of driving alignment across Product, Developer Success, Corporate Development, and Marketing teams
- High autonomy, self-starter mentality, and comfort operating in fast-paced, evolving environments with shifting priorities
- Proficiency in marketing automation platforms such as Marketo, HubSpot, or Pardot and their integration with CRMs like Salesforce
- Experience designing and running A/B tests or multi-variate experiments
- Experience using analytics and visualization tools such as Tableau or Looker
- Hands-on experience leveraging AI tools in a marketing context
- Familiarity with developer-facing ecosystems, app marketplaces, or partnership-driven growth models
- Experience using enrichment platforms such as Clearbit, ZoomInfo, or Clay
Benefits
Comp & perks- Equity (where applicable)
- Bonus
- Health insurance
- Dental insurance
- Vision insurance
- 401(k)
- Flexible spending account
- Paid leave, including PTO and parental leave
- Supporting Your Well-Being
- Driving Social Impact
- Developing Talent and Fostering Connection + Community
- Immersive, in-person onboarding experience