Vice President, Vertical Strategy, Commercialization

Okta

. Drive the commercial and go-to-market success of Auth0's upmarket vertical motion .

Posted 11/3/2026full-timeRemote • United StatesLead💰 $294,000 - $403,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in driving go-to-market strategies and customer acquisition within the Retail and Commerce sectors, leveraging deep domain knowledge and strong relationships with executive stakeholders to deliver scalable solutions.

Highest-signal resume keywords

Enterprise Software LeadershipRetail And Commerce ExpertiseGTM Strategy DevelopmentCustomer Acquisition And ConversionCybersecurity And IAM Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MonetizationSolution StructuringField EnablementData ProgramsRisk And Fraud PreventionThird-Party IntegrationsDigital Experience OptimizationCustomer 360 ImplementationIdentity ManagementE-Commerce Strategy

Soft Skills

Relationship BuildingCollaborationStrategic ThinkingAdaptabilityLeadership

Industry Keywords

RetailCommerceTravel And HospitalityDigital ExperiencesEnterprise SoftwareCybersecurityIAMMarket StrategyCustomer SegmentationStrategic Partnerships

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Drive the commercial and go-to-market success of Auth0's upmarket vertical motion
Define vertical market strategy and ensure solutions successfully reach the market
Shape customer segmentation, pricing, packaging, field enablement, and strategic partnerships
Devise end-to-end GTM strategy, including targeting and commercial structure for vertical-specific offerings
Partner with Marketing, Product Marketing, Sales, Professional Services, Support, and Channel Partners on enablement programs
Translate vertical market insights and business requirements into actionable product requirements
Structure complex, outcome-aligned solutions during pre-sales and post-sales cycles with strategic enterprise customers
Collaborate with Tech Partnerships and Global System Integrators to build scalable programs
Prove the model in initial Retail/Commerce verticals and expand the mandate across multiple industries
Scale a team to support multiple industries

Requirements

What you’ll need

12+ years of enterprise software leadership experience
Deep domain expertise in Retail, Commerce, and adjacent verticals
Extensive experience in Retail and Commerce, or a direct adjacency such as Travel & Hospitality
Expertise in customer acquisition and conversion, risk and fraud prevention, customer 360 and data programs, third-party integrations, and regional and industry-specific regulations
Proven ability to build trusted relationships with executive-level business and technical stakeholders
Deep understanding of digital experiences across e-commerce and physical retail
Understanding of identity, data, and security as enablers of modern growth strategies
Experience operating as a 0-to-1 builder in ambiguous environments
Background in product monetization, GTM strategy, solution structuring, and field enablement
Cybersecurity, IAM, or enterprise software infrastructure background highly preferred

Benefits

Comp & perks

Equity (where applicable)
Bonus
Health insurance
Dental insurance
Vision insurance
401(k)
Flexible spending account
Paid leave, including PTO and parental leave
Immersive, in-person onboarding experience
Well-being support
Social impact opportunities
Talent development and connection/community programs