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OKTOBER

Lead Copywriter – Email & Retention

OKTOBER

. Write campaigns and flows in Klaviyo for high-volume, complex DTC accounts .

Posted 11/4/2026full-timeRemote • NetherlandsSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in writing email and CRM copy for e-commerce and DTC brands, with a strong focus on campaign development, creative ideation, and coaching. Proficient in creating tone-of-voice guides and best-practice libraries while leveraging AI for workflow enhancements.

Highest-signal resume keywords
Email CopywritingCampaign DevelopmentCreative IdeationCoaching Retention ManagersKlaviyo

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Email CopywritingCampaign WritingPromotional CopyProduct Education WritingCreative Concept DevelopmentTone-of-Voice CreationBest-Practice Library DevelopmentAI Prompt DevelopmentFeedback and ReviewPortfolio Creation
Soft Skills
CollaborationCommunicationTime ManagementAdaptabilityCoaching
Tools & Technologies
Klaviyo
Industry Keywords
DTCE-CommerceRetention ManagementEmail CampaignsPromotionsAgency ExperienceTight Deadlines

About the role

Key responsibilities & impact
  • Write campaigns and flows in Klaviyo for high-volume, complex DTC accounts
  • Turn Retention Manager briefs into copy for promotional mechanics, product education, launches and seasonal peaks such as Black Friday
  • Generate new creative ideas beyond executing briefs
  • Create tone-of-voice guides for each brand
  • Build a best-practice library for common email types
  • Develop AI prompts and workflows used by the team
  • Review and provide feedback on Retention Manager copy
  • Coach Retention Managers to improve their writing
  • Prove and help scale the dedicated-copywriter model

Requirements

What you’ll need
  • Native English or native Dutch speaker
  • 5+ years hands-on writing email/CRM copy for e-commerce or DTC brands
  • Experience writing campaigns, flows, promotions, offers and product education
  • Agency background writing for several brands and tones simultaneously under tight deadlines
  • Portfolio of real, sent emails, with results where possible
  • Ability to explain why copy worked and what should be changed
  • Availability at least from 12–5 PM CE(S)T
  • Must work remotely from an eligible location
  • Must provide a portfolio or three sent emails, ideally with results
  • Must provide salary expectations, notice period and other application information

Benefits

Comp & perks
  • Competitive salary
  • Generous paid time off
  • Fully remote work from wherever you do your best work
  • Flexible schedule outside the required 12–5 PM CE(S)T availability window
  • Real ownership with a path to lead your own copy team
  • Access to all tools, data, courses and coaches needed
  • Direct access to founders of fast-growing e-commerce brands worldwide