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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in writing email and CRM copy for e-commerce and DTC brands, with a strong focus on campaign development, creative ideation, and coaching. Proficient in creating tone-of-voice guides and best-practice libraries while leveraging AI for workflow enhancements.
Highest-signal resume keywords
Email CopywritingCampaign DevelopmentCreative IdeationCoaching Retention ManagersKlaviyo
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email CopywritingCampaign WritingPromotional CopyProduct Education WritingCreative Concept DevelopmentTone-of-Voice CreationBest-Practice Library DevelopmentAI Prompt DevelopmentFeedback and ReviewPortfolio Creation
Soft Skills
CollaborationCommunicationTime ManagementAdaptabilityCoaching
Tools & Technologies
Klaviyo
Industry Keywords
DTCE-CommerceRetention ManagementEmail CampaignsPromotionsAgency ExperienceTight Deadlines
About the role
Key responsibilities & impact- Write campaigns and flows in Klaviyo for high-volume, complex DTC accounts
- Turn Retention Manager briefs into copy for promotional mechanics, product education, launches and seasonal peaks such as Black Friday
- Generate new creative ideas beyond executing briefs
- Create tone-of-voice guides for each brand
- Build a best-practice library for common email types
- Develop AI prompts and workflows used by the team
- Review and provide feedback on Retention Manager copy
- Coach Retention Managers to improve their writing
- Prove and help scale the dedicated-copywriter model
Requirements
What you’ll need- Native English or native Dutch speaker
- 5+ years hands-on writing email/CRM copy for e-commerce or DTC brands
- Experience writing campaigns, flows, promotions, offers and product education
- Agency background writing for several brands and tones simultaneously under tight deadlines
- Portfolio of real, sent emails, with results where possible
- Ability to explain why copy worked and what should be changed
- Availability at least from 12–5 PM CE(S)T
- Must work remotely from an eligible location
- Must provide a portfolio or three sent emails, ideally with results
- Must provide salary expectations, notice period and other application information
Benefits
Comp & perks- Competitive salary
- Generous paid time off
- Fully remote work from wherever you do your best work
- Flexible schedule outside the required 12–5 PM CE(S)T availability window
- Real ownership with a path to lead your own copy team
- Access to all tools, data, courses and coaches needed
- Direct access to founders of fast-growing e-commerce brands worldwide
