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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Expertise in shaping go-to-market strategies for LATAM, with a strong focus on community-led expansion and digital marketing in the fintech and crypto sectors. Proficient in market research, competitive analysis, and adapting product narratives to regional behaviors and regulations.
Highest-signal resume keywords
Product Marketing ExperienceDigital Marketing for Fintech and CryptoCommunity Building in CryptoMarket Research and Competitive AnalysisTrilingual in English, Spanish, and Portuguese
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
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Hard Skills
Product MarketingDigital MarketingMarket ResearchCompetitive AnalysisConversion OptimizationContent MarketingSocial Media StrategiesCommunity EngagementEvent OrganizationInfluencer Marketing
Soft Skills
Outstanding Communication SkillsAbility to Influence StrategyArticulation of Complex Products
Industry Keywords
Consumer TechFintechCrypto IndustryFinancial MarketsTrading PrinciplesInvestment StrategiesCryptocurrenciesForexCommoditiesDerivatives
Tech Stack
Tools & technologiesWeb3
About the role
Key responsibilities & impact- Shape OKX’s go-to-market strategy for LATAM
- Drive community-led expansion and ensure CeFi and Web3 product narratives resonate with regional users
- Build and run localized, compliant GTM campaigns across LATAM
- Implement digital campaigns, partnerships, community activations, and content distribution to increase visibility and user acquisition
- Adapt global product narratives and positioning to regional behaviors, regulations, and cultural nuances
- Execute programs with communities, KOLs, and influencers to amplify product storytelling and drive grassroots adoption
- Support regional presence through industry events, local meetups, and hackathons, generating measurable leads
- Partner with local GMs, BD, and global product teams on marketing initiatives
- Collect and analyze user insights, competitor activity, and regional market trends
- Monitor campaign KPIs, adoption metrics, and feedback loops against growth and awareness goals
Requirements
What you’ll need- At least 7 years of product marketing experience, with a significant portion in consumer tech, fintech, or the crypto industry
- Direct trading experience in crypto markets is highly desirable
- In-depth understanding of financial markets, trading principles, and investment strategies
- Familiarity with stocks, bonds, cryptocurrencies, forex, commodities, and derivatives
- Strong grasp of digital marketing for fintech and crypto, including conversion optimization, content marketing, and social media strategies
- Extensive experience building and scaling crypto-native communities
- Experience leveraging influencer networks, organizing events, and creating ambassador programs
- Outstanding communication skills and ability to influence strategy and articulate complex products to a diverse audience
- Preferably trilingual in English, Spanish, and Portuguese
- Demonstrated proficiency in market research, competitive analysis, and trend forecasting in the digital asset space
Benefits
Comp & perks- Competitive total compensation package
- L&D programs for employees' growth and development
- Various team building programs and company events