Director, Influencer Marketing

Olaplex Inc. (Nasdaq: OLPX)

. Define and execute the global influencer strategy across all platforms to drive engagement, advocacy, and revenue growth .

Posted 10/14/2026full-timeNew York City • New York • United StatesLead💰 $160,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Influencer Marketing leadership with a focus on building and executing global strategies that drive engagement and revenue growth. Proven ability to manage high-performing teams, cultivate relationships within the creator community, and optimize campaign performance through data-driven insights.

Highest-signal resume keywords

Influencer Marketing LeadershipAffiliate Program ManagementCampaign Strategy DevelopmentTeam Mentorship and DevelopmentContract Negotiation Expertise

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Influencer Strategy DevelopmentCampaign ExecutionData Reporting and KPI EstablishmentPerformance Metrics AnalysisContent Strategy OptimizationBudget ManagementSocial Algorithm UnderstandingCultural Trend AnalysisContract NegotiationOperational Framework Building

Soft Skills

Relationship BuildingCollaborative LeadershipCritical ThinkingProblem SolvingEffective Communication

Tools & Technologies

ShopMyLTKAffiliate Networks

Industry Keywords

Prestige BeautyHaircare InnovationCreator Community EngagementDigital Media ShiftsBrand Advocacy

About the role

Key responsibilities & impact

Define and execute the global influencer strategy across all platforms to drive engagement, advocacy, and revenue growth
Build a multi-tiered creator ecosystem spanning VIP, macro, micro, and professional brand advocates
Lead end-to-end planning and execution of high-impact campaigns
Develop platform-specific creator content strategies optimized for organic reach and paid amplification
Manage influencer and agency partnerships for long-term brand advocacy and major product launches
Collaborate with cross-functional and regional leads to align influencer initiatives with commercial goals and retail demand
Partner with Paid Media teams to integrate influencer content into performance channels and drive conversion
Oversee affiliate influencer programs, optimizing contract spend, commission structures, and ROI
Scale influencer strategies across emerging channels and map audience segments to cultural triggers and trends
Ensure global campaign alignment while enabling tailored regional execution strategies
Establish KPIs and data reporting models to optimize creator selection, messaging, and budget allocation
Manage the influencer marketing budget across brand awareness, performance, and retail channels
Monitor platform shifts, social trends, and industry best practices
Lead and mentor a high-performing team

Requirements

What you’ll need

10+ years of progressive industry experience, including at least 5 years dedicated strictly to Influencer Marketing leadership
Deep-seated passion for prestige beauty and haircare innovation
Proven ability to cultivate authentic relationships and engage key stakeholders across the creator community
Extensive portfolio of successful influencer initiatives and established network with top talent and management agencies
Demonstrated success scaling affiliate programs across platforms such as ShopMy, LTK, and leading affiliate networks
Strong critical thinking and problem-solving skills
Track record of building operational frameworks to execute strategy seamlessly
Highly collaborative leadership and relationship-building capabilities
Proactive, entrepreneurial mindset suited to a fast-paced environment
Analytical and business-minded; able to translate performance metrics into actionable optimizations
Proven experience mentoring, developing, and managing high-performing teams
Expertise in complex contract negotiations, talent deal structures, and global compliance standards
Superior written and verbal communication, negotiation, and executive presentation skills
Comprehensive understanding of social algorithms, creator trends, and competitive industry dynamics
Ability to manage priorities rapidly, schedule projects, and mitigate brand risk
In-depth knowledge of emerging cultural trends, digital media shifts, and the beauty landscape
Keen creative eye with a track record of driving innovative content initiatives

Benefits

Comp & perks

Competitive compensation
Flexible paid time off
11 paid holidays
Flexible work schedules
Company contribution to Medical, Dental, and Vision Insurance for Employees and their Families
Company paid employee life insurance
Optional additional life insurance
Short and Long-Term Disability Coverage Options
Up to 18 weeks parental leave for birthing-parents
Up to 10 weeks parental leave for non-birthing new parents
Roth and 401k plans with 100% match up to the first 4%, immediately vested
Professional Development Reimbursement Program
Bond Builder DEI committee participation
Twenty (20) free products per year
Friends and family discount
Annual bonus eligibility