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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading product strategy, marketing initiatives, and financial performance within the lottery and gaming sectors. Proven ability to develop and execute growth strategies while managing significant budgets and fostering stakeholder relationships.
Highest-signal resume keywords
Product StrategyMarketing StrategyBudget ManagementLeadership ExperienceStakeholder Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Business ManagementCategory ManagementPerformance MeasurementForecastingConsumer InsightsMarket ResearchMedia PlanningPromotional StrategyOperational ExcellenceFinancial Acumen
Soft Skills
Communication SkillsInterpersonal SkillsAnalytical SkillsProblem-Solving SkillsStrategic Thinking
Industry Keywords
LotteryGamingConsumer IndustriesMarketing ProgramsCustomer EngagementSales ObjectivesJackpot InitiativesDigital ChannelsRetail ChannelsEnterprise-Wide Initiatives
About the role
Key responsibilities & impact- Lead the strategy, planning, marketing, and performance of OLG's National Draw portfolio across Retail and Digital channels
- Own, plan, and deliver annual revenue and net profit to the province objectives
- Lead budgeting, forecasting, and product planning for Lotto Max, Lotto 6/49, Daily Grand, and supporting programs
- Develop and manage category operating, marketing, promotional, and partnership budgets
- Lead annual business and marketing plans, growth strategies, product initiatives, financial objectives, and customer engagement programs
- Develop category strategies aligned with OLG's Masterbrand and enterprise priorities
- Oversee performance measurement and analytics to optimize plans and achieve business performance indicators
- Lead media strategies, briefings, and activation plans with internal stakeholders, media agencies, and external partners
- Represent OLG with the Interprovincial Lottery Corporation and help shape national portfolio strategies, sales objectives, player growth plans, and profitability targets
- Provide strategic leadership for jackpot initiatives, promotions, and sales accelerations
- Act as Product Lead for National Draw game launches, enhancements, retirements, and system improvements
- Partner with Enterprise Brand & Marketing on sponsorship strategies, social media initiatives, and integrated marketing programs
- Build, lead, and develop a high-performing commercially focused team
Requirements
What you’ll need- University degree in Business, Management, Marketing, or a related field
- Minimum 10 years of progressive experience in business, product management, marketing, category management, or a related commercial environment
- Minimum 5 years of leadership experience delivering business growth, operational excellence, and strategic objectives
- Minimum 5 years of experience collaborating across large organizations to solve complex business challenges and deliver enterprise-wide initiatives
- Demonstrated experience developing and executing product, marketing, and growth strategies within a consumer-focused organization
- Experience managing significant budgets, forecasting activities, and business performance measurement
- In-depth knowledge of the lottery, gaming, entertainment, or related consumer industries is considered a strong asset
- Strong business and financial acumen
- Expertise in product strategy, portfolio management, marketing, consumer insights, and customer engagement
- Proven business and people leadership skills
- Strong understanding of promotion, advertising, merchandising, market research, media planning, and agency management
- Excellent communication, presentation, and interpersonal skills
- Strong analytical, conceptual, and problem-solving capabilities
- Exceptional stakeholder management skills
- Strategic thinking and innovation skills
- Strong understanding of consumer behaviour, demographic and psychographic analysis, and customer experience principles
- Ability to lead complex initiatives across product, marketing, retail, digital, and operational functions
- Required to work fully onsite unless otherwise specified
Benefits
Comp & perks- Participation in a highly desirable defined benefit pension plan
- Competitive paid time-off provisions
- Comprehensive support for professional development
- Equity, diversity, and inclusion-focused workplace culture
- Employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act