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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing product, portfolio, and brand strategies within the gaming and lottery industry, while leading high-performing teams to achieve strategic objectives and drive business growth.
Highest-signal resume keywords
Product Marketing ExpertisePortfolio ManagementStrategic LeadershipStakeholder ManagementConsumer Insights Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product ManagementCategory ManagementMarketing Strategy DevelopmentBusiness Strategy DevelopmentAnalytical SkillsProblem-Solving SkillsGame Programming ParametersPrize StructuresLottery Probability ConceptsScratch Ticket Production
Soft Skills
Communication SkillsPresentation SkillsInterpersonal SkillsLeadership SkillsTeam Development
Tools & Technologies
Marketing ToolsConsumer Research ToolsCampaign Management SoftwareLottery Gaming Systems
Industry Keywords
Gaming IndustryLottery MarketplaceConsumer GoodsRetailEntertainment
About the role
Key responsibilities & impact- Lead the strategic direction, growth, and performance of OLG's Scratch portfolio
- Develop and execute annual product and marketing plans
- Manage category operating, marketing, promotional, sponsorship, and partnership budgets
- Develop product, portfolio, and brand strategies aligned with OLG's Masterbrand and enterprise priorities
- Oversee portfolio positioning, prize structures, promotional plans, merchandising, advertising, player engagement, and new product development
- Lead the Scratch Category Annual Roadmap
- Partner with Brand & Marketing and agency partners on integrated campaigns, media strategies, sponsorships, and customer engagement
- Lead digital execution activities and maintain campaign and brand standards
- Provide strategic leadership for Scratch Ticket Production, including quality, compliance, security, and product launches
- Collaborate with Interprovincial Lottery Corporation partners on national Scratch strategies, product plans, and marketing initiatives
- Use consumer insights, market research, and industry trends to identify growth opportunities and support innovation
- Build, lead, and develop a high-performing team
- Report to the Vice President Lottery Product
Requirements
What you’ll need- University degree in Business, Management, Marketing, or a related field
- Minimum 10 years of progressive experience in marketing, product management, category management, or a related commercial environment
- Minimum 5 years of leadership experience delivering business growth, operational excellence, and strategic objectives
- Minimum 5 years of experience collaborating across the enterprise to solve complex business challenges and deliver large-scale initiatives
- Experience developing and executing product, portfolio, brand, and marketing strategies within a consumer-focused organization
- Experience managing multiple brands within a category and delivering commercial performance across a diverse product portfolio
- Experience developing business strategy and applying marketing principles at a corporate level
- Strong product marketing, portfolio management, and commercial strategy expertise
- Proven business and people leadership skills
- Excellent communication, presentation, and interpersonal skills
- Strong analytical, conceptual, and problem-solving skills
- Exceptional stakeholder management skills
- Ability to operate effectively in a multidisciplinary environment involving technology, product development, marketing, merchandising, public relations, retail operations, and customer experience
- Strong understanding of the gaming industry, particularly Scratch products and the broader lottery marketplace
- Strategic mindset and ability to identify market opportunities, evaluate industry trends, and drive innovation
- Experience in gaming, lottery, consumer goods, retail, or entertainment is a strong asset
- Knowledge of Scratch ticket production, secure printing, lithographic and flexographic printing, and lottery gaming systems is a strong asset
- Understanding of game programming parameters, prize structures, validation requirements, and lottery probability concepts is an asset
Benefits
Comp & perks- Comprehensive, employer-paid group benefits coverage
- Performance-based incentive plan recognizing organizational and individual achievements
- Defined benefit public service pension plan
- Competitive paid time-off provisions
- Comprehensive professional development support
- Equity, diversity, and inclusion-focused workplace culture
- Employment accommodation support