Associate Brand Manager

OLIPOP PBC

. Contribute to marketing strategies and annual plans aligned with company objectives, market trends and consumer needs .

Posted 9/23/2026full-timeRemote • United StatesJuniorMid-Level💰 $92,000 - $115,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand management, digital marketing, and market analysis, with a strong focus on data-driven decision-making and campaign execution. Proven ability to lead cross-functional initiatives and optimize marketing strategies to enhance brand performance.

Highest-signal resume keywords

Brand Management ExperienceCampaign ExecutionData-Driven Decision MakingAnalytical SkillsMarketing Principles Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand ManagementDigital MarketingMarket AnalysisCampaign Performance TrackingConsumer Research

Soft Skills

Strong CommunicationInterpersonal SkillsProblem-Solving SkillsOwnership of DeliverablesCollaboration

Tools & Technologies

POS SystemsCRM PlatformsAnalytics PlatformsMarket Research Tools

Industry Keywords

CPGIntegrated CampaignsProject ManagementROI OptimizationCross-Functional Initiatives

About the role

Key responsibilities & impact

Contribute to marketing strategies and annual plans aligned with company objectives, market trends and consumer needs
Independently own execution of assigned marketing plan components
Monitor brand and business performance and synthesize data-driven recommendations
Lead day-to-day execution of integrated campaigns across broadcast, digital, social and influencer channels
Manage brand marketing workstreams for new products, partnerships, flavors and formats
Partner on qualitative and quantitative consumer research and competitive analysis
Track campaign performance and share post-campaign learnings to improve ROI
Manage assigned project budgets and optimize spend
Collaborate with PR, media, partnerships, social, influencer, loyalty marketing and design teams
Suggest project priorities and timelines, proactively flagging risks and blockers
Share best practices and process improvements with less-experienced colleagues
Report to the Director, Brand Marketing

Requirements

What you’ll need

5+ years of brand management experience, preferably within CPG
Track record of independently executing campaigns and marketing strategies with excellence
Strong analytical and problem-solving skills
Data-driven approach to developing recommendations and making decisions
Full proficiency in marketing principles, brand management, digital marketing and market analysis
Strong communication and interpersonal skills
Experience leading small projects end-to-end and managing workstreams within cross-functional initiatives
Ability to thrive in a fast-paced, dynamic environment, work independently with minimal guidance, manage multiple priorities and take ownership of deliverables
Proficiency with relevant marketing tools and data sources, such as POS, panel data, CRM and analytics platforms

Benefits

Comp & perks

Bonus
Fully remote work
IRL offsites
Cross-functional collaboration and feedback-rich environment
Reasonable accommodations during the application process and employment