Director, Social

OLIPOP PBC

. Lead OLIPOP’s social presence and shape how the brand shows up in culture .

Posted 9/30/2026full-timeRemote • United StatesLead💰 $165,000 - $175,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing comprehensive social media strategies across multiple platforms, with a strong focus on brand engagement and cultural relevance. Proven ability to lead teams, analyze performance metrics, and translate insights into innovative social campaigns.

Highest-signal resume keywords

Social Media Strategy DevelopmentTeam Leadership and MentoringCultural Insights AnalysisCreative Campaign DevelopmentCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media ManagementBrand MarketingAudience Behavior AnalysisData-Driven Decision MakingCreative DevelopmentKPI EstablishmentTrend IdentificationCrisis ManagementContent Calendar OversightStrategic Communication

Soft Skills

Excellent CommunicationInfluencing Senior StakeholdersCollaborationCreative ThinkingAnalytical Skills

Tools & Technologies

InstagramTikTokMetaLinkedInSocial Media Analytics Tools

Industry Keywords

CPG ExperienceAdvertisingCreative AgencyPublic RelationsSocial Agency

About the role

Key responsibilities & impact

Lead OLIPOP’s social presence and shape how the brand shows up in culture
Develop and own overarching social media strategy and vision across Instagram, TikTok, Meta, LinkedIn, and emerging platforms
Establish channel-specific strategies aligned with brand, communications, and Marketing KPIs
Develop social-first creative ideas and campaigns that are culturally relevant and innovative
Identify cultural moments, internet behaviors, communities, creators, and trends for brand opportunities
Oversee social creative development from brief through execution
Oversee social content calendars and channel plans
Partner with Producers and Creative teams on production calendars, processes, and workflows
Collaborate with Brand, Creative, Influencer, PR, Partnerships, and Marketing teams on integrated campaigns
Lead and mentor OLIPOP’s growing social team
Monitor cultural and social risks and guide crisis and issues management
Establish social KPIs and measurement frameworks
Analyze performance and audience insights and provide recommendations
Regularly communicate social performance, learnings, opportunities, and recommendations to senior leadership
Report to the Sr. Director, PR + Comms

Requirements

What you’ll need

10+ years of experience in social media, brand marketing, communications, or a related discipline, with significant experience leading social strategy
5+ years of experience leading and developing a team of social, community managers, and content creators
Demonstrated ability to develop strategic, creative, and innovative social programs that build brands and drive meaningful engagement
Strong creative instincts and ability to identify great ideas, develop a point of view, and translate strategy into compelling creative
Deep understanding of major social platforms, including platform behaviors, best practices, algorithms, formats, policies, and emerging trends
Deep understanding of internet and social culture
Strong understanding of audience behavior and ability to translate cultural and consumer insights into social strategy and creative opportunities
Ability to balance long-term strategic thinking with the speed and flexibility required of social
Strong analytical skills and ability to turn data and insights into strategic and creative recommendations
Excellent cross-functional collaboration and communication skills, with ability to influence senior stakeholders and creative partners
CPG experience required
Experience working at an advertising, creative, PR, or social agency preferred but not required
Experience managing external agencies, creators, production partners, or other external social resources preferred

Benefits

Comp & perks

Bonus
Fully remote work
IRL offsites
Reasonable accommodations during the application process and employment