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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in web design and digital marketing, with a strong focus on creating visually appealing and conversion-focused websites. Proficient in utilizing design tools and CMS platforms to enhance user experience and maintain visual consistency across various client projects.
Highest-signal resume keywords
Web Design ExperienceWordPress CMS ProficiencyImage Editing ExpertiseConversion-Focused Design KnowledgeAI Enhancement Tool Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Web DesignDigital MarketingImage EditingHTMLCSSGutenberg Block EditorPage BuildersAdvanced Custom FieldsSEO UnderstandingA/B Testing
Soft Skills
Attention to DetailCollaborationTime ManagementAesthetic JudgmentCritical Eye for Quality
Tools & Technologies
WordPressCanvaPhotoshopGeminiElementorWP Bakery
Certifications & Qualifications
Formal Training in Graphic DesignUX/UI DesignVisual Communication
Industry Keywords
Responsive DesignVisual ConsistencyUser ExperienceConversion OptimizationAccessibility Standards
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Build and style service pages, city landing pages, and web content using provided copy and strategic direction
- Select client photos, enhance them using AI tools, or source credible imagery
- Create layouts and visual hierarchy that guide visitors toward calls to action
- Make minor copy adjustments to improve visual flow, scannability, and layout
- Implement clear CTAs, trust signals, whitespace, scannable content structure, and mobile-responsive layouts
- Maintain visual consistency while adapting design style to each client’s industry and personality
- Conduct visual quality assurance before handoff
- Collaborate with Onboarding Specialists to interpret strategic recommendations and translate them into visual experiences
- Transform functional pages into effective websites that generate business through design execution
Requirements
What you’ll need- English proficiency; CV must be provided in English
- 1–2 years of experience in web design or digital marketing
- Portfolio showing real aesthetic judgment; portfolio link required for consideration
- High-level familiarity with WordPress CMS
- Hands-on expertise with Gutenberg block editor and page builders such as Elementor and WP Bakery
- Working knowledge of Advanced Custom Fields (ACF)
- Ability to work within theme parameters and constraints
- Professional-level experience with image editing and web file formatting
- Strong understanding of file types, formats, and web optimization
- Proficiency with AI enhancement tools such as Canva, Photoshop, and Gemini
- Understanding of typography, character count, and text layout effects on visual hierarchy and user experience
- Ability to make minor copy adjustments to enhance UI
- Knowledge of conversion-focused design, including whitespace, color, typography, and imagery
- Basic SEO understanding, including title tags, headers, and meta descriptions
- Critical eye for quality and visual consistency
- Ability to work within structured timelines while maintaining design standards
- Availability Monday through Friday during core hours of 8 AM–5 PM EST
- Basic HTML/CSS knowledge is a plus
- Formal training in graphic design, UX/UI design, or visual communication is a plus
- Experience with A/B testing or conversion optimization is a plus
- Photography or videography skills are a plus
- Prior agency experience is a plus
- Familiarity with accessibility standards and responsive design principles is a plus
Benefits
Comp & perks- 100% remote work
- Core hours for collaboration: 8 AM–5 PM EST, Monday–Friday
- 15 vacation days
- U.S. holidays
