Senior Omni-Channel Manager

OLLY PBC

. Develop and maintain a best-in-class digital footprint on OLLY’s .com/Omni platforms .

Posted 9/16/2026full-timeRemote • United StatesSenior💰 $146,340 - $178,860 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing performance marketing strategies across digital platforms, with a strong focus on data-driven decision-making and team leadership. Proficient in managing multi-million-dollar budgets and leveraging AI-driven tools to optimize marketing outcomes.

Highest-signal resume keywords

Performance Marketing StrategyData-Driven Decision MakingTeam Leadership and DevelopmentAI-Driven Bidding SystemsECommerce and Digital Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid AcquisitionSearch Engine Marketing (SEM)Incrementality TestingMulti-Touch AttributionData AnalysisMartech ImplementationAI Solutions ManagementBudget ManagementConversion Signal SettingProduct Data Structuring

Soft Skills

Coaching and MentoringAnalytical ThinkingDetail OrientedSelf-MotivatedOrganizational Skills

Tools & Technologies

ExcelMS OfficeRetailer Media PlatformsAI-Driven Campaign SystemsAgentic Advertising Platforms

Industry Keywords

Omnichannel SalesConsumer Brand MarketingDigital CommerceRetail Media FormatsAI-Mediated Shopping

About the role

Key responsibilities & impact

Develop and maintain a best-in-class digital footprint on OLLY’s .com/Omni platforms
Develop a holistic strategy to increase overall Omnichannel sales and outperform online competition
Recruit, mentor, and develop the Omni Sr. Associate
Serve as primary contact for Retailer Media, Roundel, WMC, and equivalent agentic advertising platforms
Partner with Sales and Sales Strategy on customer business plans and Digital Commerce goals
Collaborate with Social, Influencer, Consumer Response, Ecom, Growth, Brand Marketing, Creative, and Systems teams
Lead performance marketing strategy and campaigns across Target, Walmart, Instacart, and other customer platforms
Manage a multi-million-dollar budget by setting objectives, conversion signals, and guardrails for AI-driven bidding systems
Verify and audit autonomous campaign decisions against business goals, margin targets, and inventory realities
Build and manage learning agendas, including incrementality testing and first-party data matching
Ensure product data is structured and agent-ready for AI-mediated shopping journeys
Explore full-funnel retail media formats such as video, audio, and CTV
Evaluate emerging AI tools, retailer features, and agentic ad formats; recommend pilots, scaling, or discontinuation

Requirements

What you’ll need

7-10 years across Marketing & eCommerce with a focus on paid acquisition at a consumer brand with a .com and brick and mortar presence
Strong people leader who can effectively coach and develop a team
Experience managing and tracking SEM and other ROAS-driven marketing investments
Comfort directing and auditing agentic/AI-driven bidding and campaign systems (e.g. Walmart's Marty), setting objectives and verifying outcomes
Early adopter of next generation technologies, innovation and capabilities
Understanding of methodologies for managing actionable test/learn efforts, including incrementality testing and multi-touch attribution as tracking evolves
Ability to apply data-driven thinking to creative conversations
Highly analytical and data driven, able to elevate key insights to marketing, sales teams, and leadership
Experience managing/implementing new Martech or AI solutions, with working knowledge of how structured product data drives visibility in AI-mediated and agentic shopping journeys
Awareness of full-funnel retail media formats, including video, CTV, in-store, and audio
Highly organized, detail oriented and self-motivated
Comfortable in a data-driven, rapidly evolving AI business environment
Proficient in Excel and other MS Office products
Candidates must be authorized to work in the United States without sponsorship

Benefits

Comp & perks

We pay 100% of the premiums for employee-only medical, dental + orthodontics, and vision insurance
4 weeks PTO + paid holidays + 12 Mental Health Days per year
100% Paid parental leave, Fertility + Adoption Benefits
Annual Bonus
401(k) plan with Employer Match
Hybrid Work + Wellness + Cell Phone Stipends
Free product
An opportunity to work with an intelligent, inspiring, and extraordinarily fun team