CRM Marketing Manager

OLX Group

. Deliver CRM messages and campaigns across email, push and in-product .

Posted 10/23/2026full-timeLisbon • PortugalMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM strategy and execution, focusing on automated lifecycle journeys, data-driven decision-making, and user-centric communication. Proficient in leveraging marketing automation tools to enhance customer engagement and retention across digital platforms.

Highest-signal resume keywords

CRM Strategy DevelopmentAutomated Journey CreationData Analysis and InterpretationExperience with BrazeFluent Business English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM ManagementLifecycle MarketingData-Driven Decision MakingSegmentationCampaign ManagementA/B TestingUser Journey MappingMarketing AutomationConsumer InsightsPerformance Reporting

Soft Skills

Intrapreneurial MindsetCollaborationAdaptabilityProblem SolvingCommunication

Tools & Technologies

BrazeMarketing Automation PlatformsCRM SoftwareData Analytics ToolsAI Tools for Marketing

Industry Keywords

E-CommerceClassifiedsMulti-Sided MarketplacesDigital MarketingConsumer Engagement

About the role

Key responsibilities & impact

Deliver CRM messages and campaigns across email, push and in-product
Design, launch and improve automated lifecycle journeys for sellers, buyers and professional users
Support acquisition, activation and retention for each brand in each market
Grow the addressable base of consented, reachable contacts and escalate consent and data-quality gaps
Design, run and interpret in-channel and incrementality tests
Explain business impact and scale proven solutions across category markets
Set weekly priorities with the category's Strategy, Planning and Operations Lead
Report results against category outcomes
Propose proven motions for the reusable CRM library
Shape requirements for new CRM channels and capabilities with the MarTech team
Improve customer journeys through personalised, data-driven communications and drive growth across OLX categories

Requirements

What you’ll need

4 to 6 years in marketing, with hands-on CRM, lifecycle, engagement or retention experience in a digital platform or marketplace
Experience in classifieds, e-commerce or other multi-sided marketplaces
Build and run automated journeys in a CRM or marketing automation platform across email, push and in-product, from segmentation to reporting
Experience with Braze (or equivalent) and with working with technology and product teams on implementation projects
Data-driven: design tests, read results and explain business impact through analysis
User-centric: turn insights into end-to-end consumer journeys
Intrapreneurial: comfortable building completely new solutions, and working in a matrix with a good degree of ambiguity
Use AI in day-to-day CRM work, for example to draft and localise copy, build segments, personalise journeys and speed up analysis
Fluent business English to work smoothly with colleagues across several countries
Location: based in Lisboa

Benefits

Comp & perks

Competitive salary and an annual bonus (15%)
Training and conference budget
Health and life insurance
A high degree of autonomy, as OLX believes in empowering people
Hybrid work