CRM Marketing Manager

OLX Group

. Deliver CRM messages and campaigns for the category served across email, push and in-product, working from the category's intake form, so that the category decides what is sent and the centre's standards decide how well it is built .

Posted 10/23/2026full-timeBarcelona • SpainMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM strategy and execution, focusing on automated lifecycle journeys, data-driven decision-making, and user-centric communication. Proficient in leveraging marketing automation tools to enhance customer engagement and retention across digital platforms.

Highest-signal resume keywords

CRM Strategy DevelopmentAutomated Journey BuildingData Analysis and ReportingUser-Centric DesignFluent Business English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM ExperienceLifecycle MarketingEngagement StrategiesData-Driven Decision MakingSegmentationTesting and OptimizationCampaign ManagementPersonalization TechniquesConversion OptimizationMarket Analysis

Soft Skills

Intrapreneurial MindsetCollaborationAdaptabilityStakeholder EngagementProblem-Solving

Tools & Technologies

BrazeMarketing Automation PlatformsEmail Marketing ToolsPush Notification SystemsAnalytics Tools

Industry Keywords

E-CommerceClassifiedsMulti-Sided MarketplacesDigital MarketingCustomer Journeys

About the role

Key responsibilities & impact

Deliver CRM messages and campaigns for the category served across email, push and in-product, working from the category's intake form, so that the category decides what is sent and the centre's standards decide how well it is built
Design, launch and improve automated lifecycle journeys for sellers, buyers and, where relevant, professional users, supporting acquisition, activation and retention for each brand in each market
Grow the addressable base (consented, reachable contacts) as a category KPI, and pass consent and data-quality gaps to the CRM function head
Design, run and read tests (in-channel and incrementality), explain the business impact, and scale proven solutions across the category's markets
Set weekly priorities with the category's Strategy, Planning and Operations Lead and report results against the category's outcomes
Propose proven motions for the reusable CRM library and shape the requirements for new CRM channels and capabilities with the MarTech team
Improve customer journeys through personalised communications across email, push notifications or WhatsApp
Experiment with new ideas, optimise conversion and work closely with stakeholders to drive growth across different OLX categories

Requirements

What you’ll need

4 to 6 years in marketing, with hands-on CRM, lifecycle, engagement or retention experience in a digital platform or marketplace
Experience in classifieds, e-commerce or other multi-sided marketplaces
Build and run automated journeys in a CRM or marketing automation platform across email, push and in-product, from segmentation to reporting
Experience with Braze (or equivalent) and with working with technology and product teams on implementation projects
Data-driven: design tests, read results and explain business impact through analysis
User-centric: turn insights into end-to-end consumer journeys
Intrapreneurial: comfortable building completely new solutions, and working in a matrix with a good degree of ambiguity
Use AI in day-to-day CRM work, for example to draft and localise copy, build segments, personalise journeys and speed up analysis
Fluent business English to work smoothly with colleagues across several countries
Location: based in Barcelona

Benefits

Comp & perks

Competitive salary and an annual bonus (15%)
Training and conference budget
Health insurance (Cigna)
A high degree of autonomy, as OLX believes in empowering people
Hybrid work