CRM Marketing Manager

OLX Group

. Deliver CRM messages and campaigns across email, push and in-product channels .

Posted 10/23/2026full-timePoznań • PolandMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM strategy and execution, with a strong focus on automated lifecycle journeys, data analysis, and multi-channel marketing. Proficient in leveraging technology and insights to enhance customer engagement and retention in digital platforms.

Highest-signal resume keywords

CRM Strategy DevelopmentAutomated Journey CreationData Analysis and InterpretationExperience with BrazeFluent Business English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM ExperienceLifecycle MarketingEngagement StrategiesSegmentationReportingTest DesignConsumer Journey MappingAI Utilization in CRMData Quality ManagementCampaign Management

Soft Skills

Analytical ThinkingProblem SolvingCollaborationAdaptabilityCommunication

Tools & Technologies

BrazeMarketing Automation PlatformsDigital PlatformsE-commerce SystemsData Analysis Tools

Industry Keywords

ClassifiedsE-commerceMulti-sided MarketplacesConsumer EngagementRetention Marketing

About the role

Key responsibilities & impact

Deliver CRM messages and campaigns across email, push and in-product channels
Design, launch and improve automated lifecycle journeys for sellers, buyers and professional users
Support acquisition, activation and retention for each brand and market
Grow the addressable base of consented, reachable contacts
Escalate consent and data-quality gaps to the CRM function head
Design, run and interpret in-channel and incrementality tests
Explain business impact and scale proven solutions across category markets
Set weekly priorities with the category’s Strategy, Planning and Operations Lead
Report results against category outcomes
Propose proven motions for the reusable CRM library
Shape requirements for new CRM channels and capabilities with the MarTech team

Requirements

What you’ll need

4 to 6 years in marketing, with hands-on CRM, lifecycle, engagement or retention experience in a digital platform or marketplace
Experience in classifieds, e-commerce or other multi-sided marketplaces
Experience building and running automated journeys in a CRM or marketing automation platform across email, push and in-product, from segmentation to reporting
Experience with Braze (or equivalent)
Experience working with technology and product teams on implementation projects
Ability to design tests, read results and explain business impact through analysis
Ability to turn insights into end-to-end consumer journeys
Comfortable building completely new solutions and working in a matrix with ambiguity
Ability to use AI in day-to-day CRM work, including drafting and localising copy, building segments, personalising journeys and speeding up analysis
Fluent business English
Based in Poznań or Warsaw

Benefits

Comp & perks

Competitive salary
Annual bonus (15%)
Training and conference budget
Benefits package with 330 points on the Mybenefit platform per month
Private medical care provided by Luxmed
Ask Henry services
High degree of autonomy
Hybrid work