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OLX Group

Head of Marketing

OLX Group

. Own the marketing strategy and execution for Property24, including brand positioning, go-to-market execution, acquisition, and retention tactics .

Posted 10/14/2026full-timeCape Town • South AfricaLeadWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in B2B marketing strategy, brand management, and team leadership, with a strong focus on driving customer acquisition, retention, and lifetime value through effective marketing initiatives. Proven ability to analyze performance metrics and optimize marketing investments for measurable business growth.

Highest-signal resume keywords
B2B Marketing StrategyBrand ManagementTeam LeadershipPerformance Measurement FrameworksGo-To-Market Strategies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
B2B MarketingMarketing StrategySales EnablementCampaign OptimizationData AnalysisBudget ManagementCustomer AcquisitionRetention StrategiesPerformance MeasurementEvent Management
Soft Skills
Excellent CommunicationMentoringCoachingStrategic FocusCollaboration
Tools & Technologies
CRMPerformance Tracking ToolsMarketing Automation Software
Industry Keywords
Real EstateProptechB2B Brand EquityClient LoyaltyMarket Penetration

About the role

Key responsibilities & impact
  • Own the marketing strategy and execution for Property24, including brand positioning, go-to-market execution, acquisition, and retention tactics
  • Drive Property24's B2B market penetration and engagement through brand positioning and revenue-enablement tactics such as go-to-market, PR, and events
  • Own, write, and manage the integrated B2B marketing plan covering brand, sales enablement, PR, activations and partnerships, and events
  • Establish a common measurement framework to evaluate B2B marketing success and attribute impact to marketing investments
  • Monitor B2B brand equity, client loyalty, retention behavior, and perception tracking
  • Build the B2B marketing discipline and lead a three-person marketing team
  • Mentor, inspire, and coach team members while fostering a high-performance culture
  • Position the Property24 brand within the real estate industry for agents, developers, and business partners
  • Execute B2B initiatives including go-to-market strategies, product marketing, events management, sales enablement, and PR
  • Report periodically to Sales leadership, Product teams, and the Executive Committee on OKRs, impact, and business outcomes
  • Collaborate with Product, GTM, Sales, Data, CRM, Performance, and PR teams
  • Drive experimentation, campaign optimization, new B2B opportunities, and customer lifetime value growth

Requirements

What you’ll need
  • 8+ years of experience in marketing, with deep knowledge of B2B marketing strategy
  • Preferably experience in real estate, proptech, or similar industries
  • 5+ years of experience leading marketing teams
  • Experience managing substantial marketing budgets and driving ROI through strategic investment decisions
  • Experience with performance measurement frameworks and turning complex datasets into business-growth insights
  • Experience in B2B brand management with demonstrated commercial impact, particularly customer acquisition, retention, and lifetime value
  • Knowledge of current B2B marketing trends, best practices, and go-to-market strategies
  • Experience working in matrix or complex environments
  • Ability to maintain strategic focus amid ambiguity
  • Excellent communication and narrative-building capability across the organization and with external business clients

Benefits

Comp & perks
  • The opportunity to work for a leading real estate platform, combining global technology-group resources with local market expertise
  • 4-day office policy in Cape Town with flexibility to balance strategic thinking and collaborative execution
  • Continuous investment in professional development
  • Opportunities to connect with professionals from around the world for advice and inspiration
  • Annual performance-based bonus
  • Medical insurance
  • Flexible benefits compensation
  • Friendly, curious and driven colleagues
  • Inclusive culture welcoming diverse backgrounds and experiences