Senior Group Brand, Media Director

OLX Group

. Set the strategy for every brand in the group .

Posted 9/30/2026full-timeLisbon • PortugalSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand strategy and architecture, with a strong focus on media strategy, planning, and investment. Proven ability to lead in-house creative studios and manage brand governance and measurement across multiple markets.

Highest-signal resume keywords

Senior Brand LeadershipBrand Architecture DevelopmentMedia Strategy and PlanningIn-House Creative Studio ManagementBrand Measurement and Governance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand StrategyBrand ArchitectureMedia PlanningContract NegotiationBrand MeasurementCreative Studio ManagementPublic RelationsEquity TrackingShare of Voice AnalysisAgency Management

Industry Keywords

Multi-Brand BusinessConsumer BrandCorporate BrandBrand CodesVerbal IdentityInvestment GovernanceCreative ContentLocal-Language CapabilityAgency Roster ManagementPublic Exposure

About the role

Key responsibilities & impact

Set the strategy for every brand in the group
Run the core consumer brand end-to-end across three markets
Lead the launch and rollout of a new corporate brand
Own brand strategy and architecture for the full portfolio
Establish brand codes, tone of voice, approval process and measurement standards
Lead social and community for the core brand and unbranded categories
Own media strategy, planning and investment across the group
Manage channel strategy, investment governance and contract negotiation
Lead the central media buying desk
Build and manage an in-house creative studio covering creative, content, design and production with local-language capability
Manage the agency roster and in-housing programme

Requirements

What you’ll need

Senior brand leadership in a multi-brand or portfolio business, owning strategy rather than executing someone else's
Experience building or overhauling a brand architecture across multiple brands
Experience launching a corporate or holding brand, or a comparable large-scale brand programme
Strong command of brand governance (codes, verbal identity, approvals)
Strong command of brand measurement (equity tracking, share of voice), able to commission and challenge a tracking partner rather than just receive their output
Media strategy, planning and investment experience at scale, including negotiating major contracts
Experience building or running an in-house creative studio, or leading a significant agency in-housing programme
PR experience in a business with real public exposure
A track record of building capability that didn't exist before, not just improving what did
Fluent in English.