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Omie

Product Marketing Specialist, AI, Positioning, and Go-to-Market

Omie

. Build Omie’s AI positioning and narrative for accountants and entrepreneurs, adapting the messaging for each portfolio and audience .

Posted 10/15/2026full-timeSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing and go-to-market strategies for AI solutions, with a strong focus on positioning, pricing, and sales enablement. Proficient in analyzing market trends and customer data to drive adoption and revenue metrics in the B2B SaaS and ERP sectors.

Highest-signal resume keywords
Product Marketing ExperienceAI Product Launch ExpertiseGenerative AI KnowledgeSales Enablement SkillsAdvanced Data Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Product ManagementPositioning DevelopmentValue Proposition CreationPricing StrategyMarket Research AnalysisUsage Data AnalysisAutomation CreationAPI IntegrationAdvanced Spreadsheet ProficiencyBI Tool Usage
Soft Skills
Excellent Communication SkillsCuriosityAutonomyAnalytical MindsetInfluencing Skills
Tools & Technologies
ClaudeChatGPTGeminiN8nZapierMakeHubSpotIntercomNotionSQL
Industry Keywords
B2B SaaSERPSmall-Business AccountingBusiness ManagementGo-To-Market StrategyCompetitive IntelligenceCustomer SuccessSales EnablementAI SolutionsGenerative AI

Tech Stack

Tools & technologies
ERPPythonSQL

About the role

Key responsibilities & impact
  • Build Omie’s AI positioning and narrative for accountants and entrepreneurs, adapting the messaging for each portfolio and audience
  • Lead the go-to-market strategy for AI Agents, MCP, and AI-powered Onboarding, including value proposition, pricing, packaging, materials, launch, and communications
  • Gather customer case studies, usage data, and demos to demonstrate the effectiveness of Omie’s AI solutions
  • Enable Sales, Customer Success, Support, and accountants to sell and explain AI through pitches, scripted demos, and objection handling
  • Monitor the AI market in B2B SaaS and ERP, including competitors, pricing, and trends
  • Turn competitive intelligence into battlecards and insights for Product
  • Create and maintain internal agents to automate repetitive Product Marketing tasks
  • Contribute to the Knowledge Hub (Company Brain)
  • Define and track adoption, pipeline, and revenue metrics for AI solutions

Requirements

What you’ll need
  • Proven experience in product marketing, product management, or go-to-market roles at technology/SaaS companies
  • Experience launching AI products or features, from positioning through adoption
  • Track record of developing positioning and value propositions for new products or categories
  • Experience with product pricing and packaging, ideally with usage- or consumption-based models
  • Experience enabling Sales and Customer Support teams for each launch
  • Practical understanding of generative AI, including LLMs, agents, RAG, MCP, and API integrations
  • Advanced proficiency with Claude, ChatGPT, and Gemini
  • Experience creating automations or agents with n8n, Zapier, or Make
  • Ability to translate market research, voice of the customer, and competitive intelligence into positioning, messaging, and sales enablement
  • Experience analyzing usage and adoption data using advanced spreadsheets and/or BI tools such as Databricks
  • Excellent communication skills in Portuguese
  • Curiosity and a commitment to continuous learning about the AI market
  • Autonomy to build a function from the ground up in a fast-paced environment
  • Ability to influence Product, Technology, Sales, Customer Success, and Marketing
  • Analytical mindset and pragmatism
  • Knowledge of the ERP, SMB, business management, or small-business accounting markets is a plus
  • Experience with GTM for APIs, integrations, or agent-based products is a plus
  • Familiarity with HubSpot, Intercom, and Notion, plus basic SQL or Python knowledge, is a plus
  • Intermediate to advanced English is a plus

Benefits

Comp & perks
  • Dental Plan | Amil Dental
  • Health Plan | Bradesco Saúde
  • Mental Health Platform
  • Telemedicine Platform
  • Life Insurance | Prudential
  • Pharmacy Benefit
  • Fitness Allowance
  • Birthday Day Off
  • Flexible Meal Voucher
  • Home Office Allowance
  • Childcare Assistance
  • Transportation Voucher and Company Shuttle
  • Discount Platform (Allya, SwileShop, and Dell)
  • Educational Benefits
  • Travel Benefits
  • Pet Health Plan
  • SESC
  • Profit-Sharing Program (PPRL)