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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading Go-to-Market strategies, conducting market research, and developing compelling messaging for product launches. Proficient in analyzing customer needs and driving engagement through effective communication and collaboration with cross-functional teams.
Highest-signal resume keywords
Product Marketing ManagementB2B ExperienceSaaS KnowledgeData-Driven Decision-MakingCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market ResearchCompetitive AnalysisValue Proposition DevelopmentKPI TrackingData Analysis
Soft Skills
Excellent Communication SkillsAnalytical MindsetProactive ApproachStrong Influencing Skills
Tools & Technologies
CRMProject Management Frameworks
Certifications & Qualifications
Product Marketing Certification
Industry Keywords
ERPBusiness Management SoftwareFinancial ServicesFinTech
Tech Stack
Tools & technologiesERPGo
About the role
Key responsibilities & impact- Lead end-to-end Go-to-Market (GTM) strategies for launching new products and features.
- Conduct market research, benchmarking studies, competitive analysis, and gather insights from customers and internal teams.
- Map customer needs and journeys, translating pain points into actionable insights to drive product evolution.
- Develop messaging, value propositions, and segmented communication plans for different personas.
- Create materials, playbooks, and training content to enable sales teams and partners.
- Create and coordinate campaigns to drive customer adoption, engagement, and monetization (cross-sell/up-sell) across the customer base.
- Track KPIs, measure the ROI of launch initiatives, and prepare reports on the progress of the team’s OKRs.
Requirements
What you’ll need- Solid, proven experience in Product Marketing (PMM) or digital product management.
- Experience working in B2B and/or SaaS (Software as a Service) companies.
- Excellent written and verbal communication skills.
- Ability to translate complex technical topics into simple, compelling value propositions.
- Analytical mindset and data-driven decision-making skills.
- Hands-on, proactive approach.
- Strong influencing skills and ability to collaborate effectively with cross-functional teams.
- Bachelor’s degree in a related field.
- Proficiency in frameworks, CRM, project management, and basic data analysis.
- Product Marketing certification is a plus.
- Advanced storytelling and copywriting skills are a plus.
- Prior experience in ERP, business management software, accounting, or financial services/FinTech markets is a plus.
Benefits
Comp & perks- Dental Insurance | Amil Dental
- Health Insurance | Bradesco Saúde
- Mental Health Platform
- Telemedicine Platform
- Life Insurance | Prudential
- Pharmacy Benefit
- Fitness Allowance
- Birthday Day Off
- Flexible Meal Voucher
- Home Office Allowance
- Childcare Assistance
- Transportation Voucher and Company Shuttle
- Discount Platform (Allya, SwileShop, and Dell)
- Educational Benefits
- Travel Benefits
- Pet Health Insurance
- SESC Benefits
- Profit-Sharing and Results Program (PPRL)