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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B technology public relations, with a strong ability to secure high-profile media placements and translate complex technical narratives into compelling stories. Proven leadership in managing and developing junior talent while collaborating across cross-functional teams in a fast-paced agency environment.
Highest-signal resume keywords
B2B Technology Public RelationsMedia Campaign DesignHigh-Profile Media PlacementsTeam Management and DevelopmentStrategic Media Insights
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Earned Media CampaignsCrisis ManagementExecutive VisibilityPress Release DraftingByline CreationAnalytical SkillsAI ExpertiseEnterprise Technology KnowledgeB2B CommunicationMedia Landscape Analysis
Soft Skills
Outstanding Written CommunicationOutstanding Verbal CommunicationRelationship BuildingMentoringCollaboration
Tools & Technologies
Analytics ToolsSearch OptimizationIntegrated Media PlatformsInfluencer Marketing Tools
Industry Keywords
Public RelationsJournalismTechnology Trade PublicationsMacroeconomic TrendsCultural Moments
About the role
Key responsibilities & impact- Design and execute proactive, integrated earned media campaigns aligned with client business objectives
- Secure top-tier business, financial, and technology trade coverage
- Advise senior clients on media landscape shifts, crisis/issues management, and executive visibility opportunities
- Translate complex technical B2B products and services into compelling stories
- Collaborate with Weber I/O and Weber Create on analytics, AI, integrated media, influencers, search optimization, and marketing ecosystems
- Cultivate relationships with journalists, editors, and analysts
- Manage, mentor, and inspire junior Technology team members
- Guide professional development and ensure excellence across account operations
- Contribute strategic media insights and participate in new business pitches
Requirements
What you’ll need- 8–10 years of experience in public relations, communications, or journalism
- Heavy emphasis on B2B technology within an agency environment
- Expertise in AI, computing, and/or enterprise technology
- Proven track record of securing high-profile placements in top-tier business and technology trade publications
- Deep, active relationships with key tech reporters
- Ability to connect macroeconomic trends and cultural moments with enterprise tech narratives
- Outstanding written and verbal communication skills
- Ability to draft compelling pitches, bylines, press releases, and executive briefing materials
- Experience managing and developing junior talent
- Ability to work across cross-functional teams
- Ability to thrive in a fast-paced, matrixed, global agency environment
Benefits
Comp & perks- Hybrid work arrangement
- Office work minimum of three days a week, unless additional in-office days are directed
- Equal employment opportunities
- Inclusive workplace
- Recruitment privacy protections