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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in automotive marketing and digital advertising, with a strong focus on building relationships with dealer clients and driving KPI improvements. Proficient in developing strategies and optimizing marketing performance to achieve business goals.
Highest-signal resume keywords
Automotive Marketing ExperienceDigital Advertising FocusClient Relationship ManagementKPI Improvement StrategiesSalesforce CRM Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisMarketing Strategy DevelopmentPerformance OptimizationConsultation SkillsConflict Resolution
Soft Skills
Effective CommunicationRelationship BuildingProblem SolvingMulti-taskingTeam Collaboration
Tools & Technologies
Salesforce CRMMicrosoft WordMicrosoft ExcelEmailInternet
Industry Keywords
Dealer Principal ExperienceLuxury Segment ExperienceAdvertising ComplianceBusiness PlanningCustomer Engagement
About the role
Key responsibilities & impact- Build and maintain positive relationships with new and existing dealer clients
- Conduct up to three one-hour dealership consultations each day, providing data analysis and continuous improvement recommendations on marketing creative, strategy, programs, and platforms
- Monitor advertising compliance for dealers in assigned territory
- Support annual business planning with Area personnel
- Review quarterly dealer marketing plans and recommend optimization based on performance
- Partner with designated OEM field representatives to coordinate marketing improvements and facilitate joint dealership consultations
- Understand and drive KPI improvement
- Examine client performance to identify opportunities for improvement within fixed operations
- Communicate proactively with clients up to Dealer Principal / General Manager levels
- Establish and maintain business relationships with dealership personnel
- Communicate OEM program value propositions and align them with dealer goals
- Strategize overall marketing performance and solutions
- Identify and recommend program changes and marketing strategies
- Maintain communication with dealership management at assigned locations
- Manage retention, product penetration, and growth of assigned dealerships
- Serve as advocate and liaison between dealer clients and internal teams
- Manage customer issues and conflict resolution
- Achieve engagement, utilization, and performance targets
- Write and distribute daily contact reports to dealerships and OEM field office personnel
- Receive and submit account updates, enhancements, and recommended changes
- Maintain dealer contacts and business activity in required logs
- Share results-oriented OEM marketing solutions, effectiveness, and challenges
- Complete required training program and assessments
- Perform other duties as assigned
Requirements
What you’ll need- Bachelor’s Degree in Business (automotive or marketing preferred) or equivalent work experience
- 5+ years of automotive / marketing experience with a Digital Advertising focus
- Demonstrated experience working with Dealer Principals & General Management personnel
- Strong preference for premium luxury segment experience
- Ability to drive and/or fly to assigned dealership locations
- Spend up to 50% of overnights in hotels
- Maintain valid driver’s license
- Ability to develop relationships with key decision-makers
- Identify, qualify, and resolve customer objections, problems, and needs in a diplomatic manner
- Develop strategies, action plans, and metrics to monitor results
- Effectively communicate ideas, challenges, and solutions
- Communicate and give presentations in front of groups
- Effectively convey processes and training
- Listen to others and appropriately act on information provided
- Multi-task, prioritize, organize, and coordinate projects to meet simultaneous deadlines
- Work autonomously with minimal supervision and under continual deadline pressure
- Work effectively in both a team and individual setting
- Work effectively in a fast-paced organization
- Use Salesforce CRM, Word, Excel, Email, and Internet
- Must be able to travel up to 50% of the time
Benefits
Comp & perks- health/vision/dental insurance
- 401(k)
- stock options
- Healthcare & Dependent Flexible Spending Accounts
- vacation, sick, and personal days
- positive activism days
- paid parental leave
- disability benefits
- Hybrid work model with the option to work from home two days per week
