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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing OEM automotive client relationships and executing marketing strategies to drive performance improvements. Proficient in data analysis, customer engagement, and effective communication with key decision-makers.
Highest-signal resume keywords
Automotive Marketing ExperienceDigital Advertising FocusClient Relationship ManagementData Analysis and ReportingKPI Improvement Strategies
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisMarketing Strategy DevelopmentCustomer EngagementConflict ResolutionPresentation Skills
Soft Skills
Relationship BuildingCommunication SkillsMultitaskingOrganizational SkillsAutonomous Work
Tools & Technologies
CRM SoftwareMicrosoft WordMicrosoft ExcelEmail CommunicationInternet Research
Industry Keywords
OEM Automotive ClientsPremium Luxury SegmentDealer ConsultationsMarketing PerformanceCustomer Objection Resolution
About the role
Key responsibilities & impact- Manage specified OEM automotive clients within an assigned territory
- Conduct daily in-person marketing consultations as the face of the brand
- Build and maintain positive relationships with new and existing dealer clients
- Conduct up to three one-hour dealership consultations each day
- Provide data analysis and continuous improvement recommendations on marketing creative, offers, and cadence
- Partner with OEM field representatives to coordinate marketing improvements and facilitate joint dealership consultations
- Drive KPI improvement and examine client performance to identify opportunities within fixed operations
- Communicate proactively with clients up to Dealer Principal/General Manager levels
- Align OEM program value propositions with dealer goals
- Strategize marketing performance and solutions
- Identify and recommend program changes and marketing strategies
- Manage retention, product penetration, and growth of assigned dealerships
- Serve as an advocate and liaison between dealer clients and internal teams
- Manage customer issues and conflict resolution
- Enroll new orders for national and dealer custom campaigns
- Achieve assigned engagement, utilization, and performance targets
- Write and distribute daily contact reports to dealerships and OEM field office personnel
- Maintain dealer contacts and business activity in required logs
- Communicate program changes, enhancements, and application bug fixes to the Account Management team
- Share results-oriented OEM marketing solutions, effectiveness, and challenges
- Complete required training program and assessments
- Perform other duties as assigned
Requirements
What you’ll need- Bachelor’s Degree in Business (automotive or marketing preferred) or equivalent work experience
- 5+ years of automotive/marketing experience with a Digital Advertising focus
- Strong preference for premium luxury segment experience
- Ability to drive and/or fly to assigned dealership locations
- Ability to spend up to 75% of overnights in hotels
- Valid driver’s license
- Ability to travel up to 75% of the time
- Ability to develop relationships with key decision-makers
- Ability to identify, qualify, and resolve customer objections, problems, and needs
- Ability to develop strategies, action plans, and metrics to monitor results
- Ability to communicate ideas, challenges, and solutions effectively
- Ability to communicate and give presentations in front of groups
- Ability to convey processes and training effectively
- Ability to multitask, prioritize, organize, and coordinate projects to meet simultaneous deadlines
- Ability to work autonomously with minimal supervision and under continual deadline pressure
- Ability to use CRM, Word, Excel, Email, Internet, and other computer programs
Benefits
Comp & perks- Health, vision, and dental insurance
- 401(k)
- Stock options
- Healthcare and Dependent Flexible Spending Accounts
- Vacation, sick, and personal days
- Positive activism days
- Paid parental leave
- Disability benefits
- Hybrid work flexibility: option to work from home two days per week, subject to the stated in-office policy
