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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing media plans across digital and traditional channels, with strong capabilities in audience research, data analysis, and budget management. Proficient in collaboration with internal teams to drive creative and analytical strategies while staying informed on media trends and tools.
Highest-signal resume keywords
Media PlanningAudience ResearchBudget ManagementData AnalysisStrong Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Media PlanningAudience ResearchData AnalysisBudget ManagementCampaign Tracking
Soft Skills
Strong Written CommunicationStrong Verbal CommunicationProactive Problem-SolverFlexible and AdaptableCritical Thinking
Tools & Technologies
ExcelPowerPointKeynoteResearch ToolsAnalytics Tools
Industry Keywords
Digital MediaTraditional MediaMarketingEntertainmentMedia Trends
About the role
Key responsibilities & impact- Support the development and execution of media plans across digital and traditional channels
- Assist in audience research and data gathering to inform insight-driven strategies
- Maintain planning documents, campaign trackers and budget reports
- Collaborate with internal teams on creative, activation and analytics
- Pull campaign data and help identify key learnings and optimization opportunities
- Monitor budgets, billing and vendor deliverables
- Stay up-to-date on media trends, platform updates and emerging tools
Requirements
What you’ll need- Bachelor’s degree or relevant experience
- Passion for media, marketing or entertainment
- Comfortable in Excel and PowerPoint or Keynote; research or analytics tools are a bonus
- Strong written and verbal communication skills
- Flexible and adaptable in fast-moving environments
- Proactive problem-solver with sharp critical thinking
- Ability to work in the office a minimum of three days a week, unless additional in-office days are directed
Benefits
Comp & perks- Hybrid work arrangement with a minimum of three days per week in the office, unless additional in-office days are directed
- Inclusive, collaborative and future-focused team environment
- Opportunities for growth and development into a media leadership role