Associate Director, Business Analytics

Omnicom

. Build and develop a deep understanding of the client's strategic issues, initiatives and competitive position .

Posted 9/24/2026full-timeUnited StatesSenior💰 $90,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing analytics and data-driven advertising, with a strong ability to generate actionable insights and lead teams effectively. Proficient in audience-based marketing, project management, and client relationship management.

Highest-signal resume keywords

Marketing AnalyticsAudience-Based MarketingData-Driven AdvertisingLeadership and MentoringClient Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Analytic SkillsCritical ThinkingProblem-SolvingBudgetingRevenue ForecastingROI DevelopmentMedia Campaign PlanningConsumer SegmentationMeasurement Plan DevelopmentProject Management

Soft Skills

Communication SkillsPresentation SkillsOrganizational SkillsDetail OrientedAbility to Work in Ambiguous Situations

Certifications & Qualifications

University Degree

Industry Keywords

Integrated MarketingConsumer Insight GatheringStrategic ProcessCross-Functional CollaborationMarketing Trends

About the role

Key responsibilities & impact

Build and develop a deep understanding of the client's strategic issues, initiatives and competitive position
Ensure analytics efforts lead to clear, compelling and actionable insights and construct insightful narratives through sophisticated analytics techniques
Participate in measurement plan development and execution
Ensure timely follow-through on scheduled and ad hoc deliverables
Generate and communicate clear, compelling and actionable insights
Recommend and implement research supporting consumer insight gathering and the strategic process
Identify opportunities to continuously improve processes
Lead, mentor and train analysts and managers
Present reports, POVs and other materials to clients regularly by phone and in person
Contribute to consumer segmentation and audience identification/exploration processes
Design tests to measure the incremental impact of media on business outcomes
Manage cross-functional day-to-day tasks and prioritize effectively
Partner with Planning and Investment teams on annual budget setting, media plan development and ongoing budget/plan optimization
Lead and mentor direct reports, assess capabilities, provide career-growth roadmaps and institute skill-development goals
Keep current with industry trends and developments through research and training

Requirements

What you’ll need

Industry Knowledge in marketing analytics and data
Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
Demonstrated knowledge in audience-based marketing and data-driven advertising
Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
Proven leadership ability and strong, impactful client relationship experience
Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
Comfortable working in ambiguous situations
A university degree and 5-7 years of data and analytics experience in advertising, management consulting, marketing or digital consulting
Knowledge of agency-side media campaign planning and execution process is desirable, but not required