Associate Director, Business Analytics

Omnicom

. Build and develop a deep understanding of clients’ strategic issues, initiatives, and competitive position .

Posted 10/2/2026full-timeUnited StatesSenior💰 $90,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing analytics and data-driven advertising, with a strong focus on audience-based marketing, strategic problem-solving, and effective communication. Proven ability to lead teams, mentor colleagues, and deliver actionable insights through sophisticated analytics techniques.

Highest-signal resume keywords

Marketing Analytics ExpertiseAudience-Based MarketingData-Driven AdvertisingLeadership and MentoringClient Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Analytic SkillsCritical ThinkingProject ManagementBudgetingRevenue ForecastingROI DevelopmentConsumer SegmentationMeasurement Plan DevelopmentData AnalysisMedia Campaign Planning

Soft Skills

Problem-SolvingCommunication SkillsPresentation SkillsOrganizationAttention to Detail

Industry Keywords

Integrated MarketingConsumer Insight GatheringStrategic IssuesCompetitive PositionCross-Functional CollaborationIncremental Impact MeasurementAmbiguous SituationsTraining and CoachingBusiness WritingClient Presentations

About the role

Key responsibilities & impact

Build and develop a deep understanding of clients’ strategic issues, initiatives, and competitive position
Ensure analytics efforts produce clear, compelling, and actionable insights
Construct insightful narratives through sophisticated analytics techniques
Participate in measurement plan development and execution
Ensure timely follow-through on scheduled and ad hoc deliverables
Recommend and implement research supporting consumer insight gathering and strategy
Identify opportunities to continuously improve processes
Lead, mentor, and train analysts and managers
Present reports, POVs, and other materials to clients by phone and in person
Contribute to consumer segmentation and audience identification and exploration
Design tests to measure the incremental impact of media on business outcomes
Manage cross-functional day-to-day tasks and priorities
Partner with Planning and Investment teams on annual budget setting, media plan development, and budget and plan optimization
Lead and mentor direct reports, assess capabilities, provide career-growth roadmaps, and establish skill-development goals
Track industry trends and developments through research and training

Requirements

What you’ll need

Industry knowledge in marketing analytics and data
Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, and ROI development
Demonstrated knowledge in audience-based marketing and data-driven advertising
Analytic skills, critical thinking, and ability to clarify strategic and operational issues related to data and analytics
Problem-solving skills to drive issues to resolution
Proven leadership ability and strong client relationship experience
Strong communication and presentation skills
Ability to translate unstructured business solutions into innovative customer marketing programs
Ability to train and coach colleagues
Organization, attention to detail, prioritization, business writing, presenting, analysis, and project management skills
Comfortable working in ambiguous situations
A university degree
5–7 years of data and analytics experience in advertising, management consulting, marketing, or digital consulting
Knowledge of agency-side media campaign planning and execution process is desirable, but not required

Benefits

Comp & perks

Hybrid work arrangement
Equal employment opportunities
Inclusive team environment
Employee development opportunities