Associate Director, Business Analytics

Omnicom

. Build and develop a deep understanding of clients’ strategic issues, initiatives, and competitive position .

Posted 11/3/2026full-timeUnited StatesSenior💰 $70,000 - $125,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing analytics and data-driven advertising, with strong capabilities in audience segmentation, strategic insight generation, and effective communication. Proven leadership in mentoring teams and managing cross-functional projects to optimize media planning and budget execution.

Highest-signal resume keywords

Marketing Analytics ExpertiseAudience-Based Marketing KnowledgeStatistical Analysis SkillsLeadership and Mentoring ExperienceStrong Communication and Presentation Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisStatistical AnalysisLinear RegressionExcelPowerPointProject ManagementBudgetingRevenue ForecastingROI DevelopmentData Visualization

Soft Skills

Critical ThinkingProblem-SolvingDetail OrientationOrganizationClient Relationship Management

Certifications & Qualifications

University Degree

Industry Keywords

Marketing AnalyticsData-Driven AdvertisingConsumer Insight GatheringMedia Campaign PlanningIntegrated Marketing

About the role

Key responsibilities & impact

Build and develop a deep understanding of clients’ strategic issues, initiatives, and competitive position
Ensure analytics efforts produce clear, compelling, and actionable insights and insightful narratives
Participate in measurement plan development and execution
Ensure timely follow-through on scheduled and ad hoc deliverables
Generate and communicate insights using sophisticated analytic techniques
Recommend and implement research supporting consumer insight gathering and strategic processes
Identify opportunities to continuously improve processes
Lead, mentor, and train analysts and managers
Present reports, POVs, and other materials to clients by phone and in person
Contribute to consumer segmentation and audience identification and exploration
Design tests to measure the incremental impact of media on business outcomes
Manage cross-functional day-to-day tasks and priorities
Partner with Planning and Investment teams on annual budget setting, media plan development, and budget/plan optimization
Lead and mentor direct reports, assess capabilities, provide career-growth roadmaps, and establish skill-development goals
Monitor industry trends and developments through research and training

Requirements

What you’ll need

Industry knowledge in marketing analytics and data
Intermediate-level skills with Excel and PowerPoint
Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, and ROI development
Demonstrated knowledge in audience-based marketing and data-driven advertising
Analytic skills, critical thinking, and ability to clarify strategic and operational issues related to data and analytics
Problem-solving skills to drive issues to resolution
Proven leadership ability and strong, impactful client relationship experience
Experience with statistical analysis, including familiarity with linear regression and data visualization, is good to have
Stellar communication and presentation skills
Ability to train and coach colleagues
Organization, detail orientation, prioritization, business writing and presenting, conducting analysis, and project management skills
Comfortable working in ambiguous situations
A university degree
5–7 years of data and analytics experience in advertising, management consulting, marketing, or digital consulting
Knowledge of agency-side media campaign planning and execution process is desirable but not required

Benefits

Comp & perks

Hybrid work arrangement
Employees work in the office a minimum of three days a week, unless additional in-office days are directed
Inclusive workplace and equal employment opportunities